- Images In Google's Display Ad Builder
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 22, 2012
Google has made it easy for search marketers to build image a ...
- Voice Search Becomes Key Metric For Expressions Of Intent
SearchBlog, Laurie Sullivan - Wednesday, February 22, 2012
Rather than type, speak the query. Searchers won't click -- they wi ...
- Mobile Site Investments, Search Growing
Online Media Daily, Laurie Sullivan - Thursday, February 16, 2012
Nearly half of the travel industry's annual paid search campaign impressions occ ...
- GroupM: Search Good For What Ails Pharma Brands
Online Media Daily, Laurie Sullivan - Wednesday, February 15, 2012
Pharmaceutical companies spent billions in advertising last year, but search only account ...
- Marin Secures $30 Million, Plans Expansion
Online Media Daily, Laurie Sullivan - Monday, February 13, 2012
Marin Software plans to announce Monday that it has secured $30 milli ...
- How To Merge AdWords And Analytics
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 9, 2012
Not being able to see revenue data in Google AdWords has be ...
- Apple iPad Holding On To 88% Of Tablet Traffic
Online Media Daily, Laurie Sullivan - Wednesday, February 8, 2012
Clicks on tablet ads from paid-search campaigns rose five times higher ...
- How To Upload Multiple Negative Keywords Simultaneously Into adCenter
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 8, 2012
In the spirit of Valentine's Day, Felicia Coover tells us about h ...
- Branded Multichannel Ad Campaigns Emerge From Super Bowl Spots
Online Media Daily, Laurie Sullivan - Monday, February 6, 2012
Football fans didn't tap into mobile devices to catch the New Yo ...
- Facebook Ad Growth Outpaces Search Marketing
Online Media Daily, Laurie Sullivan - Thursday, February 2, 2012
Budgets for advertising on Facebook continue to grow at a faster cl ...
- Google, RKG Find Musical Chi-Chings On Tablets For Sweetwater
SearchBlog, Laurie Sullivan - Thursday, February 2, 2012
Tablets garner conversion rates greater than 10% compared with PCs, and avera ...
- Search Ad Spend To Approach $30 Billion In U.S. By 2016
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 31, 2012
eMarketer estimates marketers will continue to invest in search engine marketing wi ...
- Google, Yahoo Revise Key Data Strategy, Privacy Rules
Online Media Daily, Laurie Sullivan - Wednesday, January 25, 2012
Google and Yahoo in separate announcements Tuesday explained the importance of visit ...
- Why Bid On Brand-Name Keywords In Paid Search?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 25, 2012
Matthew Mierzejewski tells us why it's important to bid on and b ...
- AdWords Increases Test Controls For Marketers
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 20, 2012
Tweaks made to the Desktop Editor in AdWords Campaign Experiments now enab ...
- Rimm-Kaufman Group Releases Q4 2011 Digital Marketing Report
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 19, 2012
Rimm-Kaufman Group released its RKG Digital Marketing Report for Q4 2011 th ...
- SEO Strategy Determines Company's Financial Investment
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 19, 2012
Aaron Wall tells us about an investment report where the hedge fund ...
- Yodle Supports Search For Rogers North Of The Border
SearchBlog, Laurie Sullivan - Thursday, January 19, 2012
Rogers Communications should help digital marketing company Yodle reach a $100 milli ...
- Microsoft And Yahoo Test Search Ads In U.K.
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 13, 2012
Microsoft will begin testing in January paid-search ads from adCenter in t ...
- Paid-Search Ad Testing: A Never-Ending Story
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 12, 2012
In an effort to make paid-search ad testing a little easier, Sar ...
- The Moneyball AdWords Relationship
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 11, 2012
Statistical analysis gave "Moneyball," Oakland A's General Manager Billy Beane, the abili ...
- Microsoft Windows 8 OS Could Become Thorn In Google's Side
SearchBlog, Laurie Sullivan - Wednesday, January 11, 2012
No -- search and social engines are not ready to play nic ...
- How Google+ And +1 Influence Paid Search And SEO
SearchBlog, Laurie Sullivan - Monday, January 9, 2012
Search and social have always been interrelated, but now more so th ...
- Post-Conversion Data Generates CreditCards.com Ads High Returns
Online Media Daily, Laurie Sullivan - Tuesday, January 3, 2012
What do paid search marketers do after all the tweaks and t ...
- Remarketing In Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 30, 2011
Remarketing campaigns typically have high conversion rates and drive low lead ...
- Search Marketers' Top New Year's Resolution
SearchBlog, Laurie Sullivan - Friday, December 30, 2011
One driver of post-holiday traffic remains shoppers seeking out sales and discoun ...
- 43 Paid-Search Ad Data Signals Marketers Must Understand
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 22, 2011
Marketers need to understand a variety of signals from data to beco ...
- What Search Marketers Can Learn From Retail Customer Service
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 22, 2011
Face it. Customer support drives paid search and search engine optimization marketi ...
- Acquisio Acquires ClickEquations, Integrates Tech Into Platform
Online Media Daily, Laurie Sullivan - Wednesday, December 21, 2011
Looking to support search engine marketing services through data and tracking, Acquis ...
- AdWords Tips And Tricks You Might Have Forgotten
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 16, 2011
Here's a list of AdWords tips marketers might have forgotten, but shou ...