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The Moneyball AdWords Relationship

Statistical analysis gave "Moneyball," Oakland A's General Manager Billy Beane, the ability to field a winning baseball team while spending half as much on player salaries as their nearest rival, the New York Yankees, according to Howie Jacobson. He makes this analogy to introduce lessons in AdWords based on numbers, and takes us through how to gather content for use on multiple search engines, separating search traffic by network, match type, device and gender. 

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