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Remarketing In Paid Search

  • PPC Hero, Friday, December 30, 2011 11:24 AM

Remarketing campaigns typically have high conversion rates and drive low lead or sale costs because the strategy is to serve ads to those who picked up a cookie in their Web browser by previously visiting a specific Web site, Rob Boyd tells us. Getting runners on base to "drive home" the message turns visitors into buyers by giving them a simple reminder in the form of a display ad. Comparing remarketing to baseball, he explains that it's the "perfect blend of individual effort and teamwork" in an example that estimates a search network keyword click cost a dollar with only one out of 100 clicks converting. See what happens next.

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