- Snapchat, Xbox Go Lunar With AR Lens
MediaDailyNews, Colin Kirkland - Thursday, October 30, 2025
Snapchat has announced its first Lens designed to scan the surface ...
- Because This Breakwater Studios Marketing Exec Is Worth It
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, October 29, 2025
What does it really take to be creatively brave? For Kirstin Fal ...
- Bloomberg Media And YouTube TV Sign Video Distribution Deal
Publishers Daily, Ray Schultz - Tuesday, October 28, 2025
Bloomberg video news content is available on YouTube TV. ...
- Lucid Collaborates With NBA Stars
Marketing Daily, Tanya Gazdik - Monday, October 27, 2025
The campaign debuted with out-of-home ads and social activations surrounding New Yo ...
- EA Sports Partnership To Develop AI Tools, Models For Gaming Content
MediaDailyNews, Colin Kirkland - Friday, October 24, 2025
EA and Stability AI will "co-develop" AI models, tools, and workflows, buildi ...
- Guaranteeing, Pausing Ads For Performance Sake
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 21, 2025
Dentsu's divisions are on a roll. The agency conglomerate is working wi ...
- Meta Brings Third-Party Verification To Threads Ads
MediaDailyNews, Colin Kirkland - Friday, October 17, 2025
Meta has announced the expansion of third-party verification for Threads in ...
- Meta Partnership With Chip Tech Provider Aims For Global AI Efficiency
MediaDailyNews, Colin Kirkland - Wednesday, October 15, 2025
Meta has expanded its partnership with semiconductor design company Arm, a competit ...
- WPP Expands Google AI Partnership, Commits $400M
MAD, Steve McClellan - Tuesday, October 14, 2025
The deal was finalized recently in Mountain View, CA (where Google ...
- Walmart CEO: Agentic Shopping Will Replace Search Bars
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 14, 2025
The partnership with OpenAI allows Walmart customers to purchase products through agent ...
- OpenAI, Broadcom Form Partnership To Scale AI Infrastructure
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2025
OpenAI and Broadcom have formed a partnership to develop and use ...
- Email Cleanser: Firms Partner To Help Agencies, Marketers Tone Up Lists
Email Insider, Ray Schultz - Thursday, October 9, 2025
Verify550's email verification and deliverability services will be available to HighLevel C ...
- YouTube Introduces Multimodal Measurement
Performance Marketing Insider, Laurie Sullivan - Thursday, October 9, 2025
YouTube is making it easier to measure the impact of organic a ...
- Horizon-Havas JV Fuels Merger Speculation
MAD, Steve McClellan - Monday, October 6, 2025
Nobody at the companies is denying the possibility, but Horizon Global inter ...
- Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
The integration analyzes shopping and other signals from Amazon DSP, Sponsored Produc ...
- Havas, Horizon Media Form Global Media Joint Venture
MAD, Steve McClellan - Monday, September 29, 2025
Dubbed Horizon Global, the venture will manage $20 billion in global billin ...
- Amazon, FanDuel Team For 'NBA On Prime' Sponsorship
Television News Daily, Wayne Friedman - Tuesday, September 30, 2025
The 'NBA on Prime" sponsorship deal includes new bet tracking and 'Od ...
- Mixing Cars And Booze: Only In Marketing
Drive Time, Tanya Gazdik - Monday, September 29, 2025
Aston Martin announced today that it is appointing Champagne Bollinger as i ...
- Clear Channel Outdoor, Vistar Expand Partnership
MAD, Steve McClellan - Wednesday, September 24, 2025
The companies said Clear Channel Outdoor will leverage Vistar's enterprise suite-including i ...
- Netflix Strikes Global AB InBev Ad Deal
Television News Daily, Wayne Friedman - Monday, September 22, 2025
The deal will give AB InBev - and its major beer bran ...
- VML, Kyndryl Partner To Level Up Customer-Brand Engagements
MAD, Steve McClellan - Tuesday, September 16, 2025
The firms said their partnership would "reimagine how customers engage with brand ...
- Best Buy Reimagines Advertising, Retail Media Buys
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2025
Best Buy Ads held its first ad-technology event on Tuesday, showcasing n ...
- Gannett And Taboola Roll Out DeeperDive AI Engine To The USA Today Network
Publishers Daily, Ray Schultz - Monday, September 15, 2025
This move follows a June beta test that Gannett says exceeded expectati ...
- 'The Guardian' Partners With ID5 To Deploy An Identity Solution
Publishers Daily, Ray Schultz - Monday, September 15, 2025
The global move will improve audience addressability across the digital properties ...
- Blockchain.com, Dallas Cowboys Launch Partnership's First AI-Generated Ad
MediaDailyNews, Laurie Sullivan - Friday, September 12, 2025
The AI ad featuring Rowdy, the Dallas Cowboys' mascot, is a fir ...
- Adobe Launches Suite Of AI Agents, Agentic Partnerships
MediaDailyNews, Laurie Sullivan - Thursday, September 11, 2025
Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML are some ...
- Criteo Retail Ads Bought Through Google In New Partnership
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 10, 2025
Criteo has announced a partnership with Google Search Ads 360 - ...
- Netflix Adds Amazon Ads To DSP Partners
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The partnership extends Amazon Ads' efforts around all major streaming platforms. Amaz ...
- Perplexity Creates Counter Monopoly Play To Gain PayPal's Millions Of Users
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 3, 2025
Perplexity has extended a partnership with PayPal and Venmo in a de ...
- Trigger Reaction: Direct Mailers Using A Widespread Email Tool
Email Insider, Ray Schultz - Friday, August 29, 2025
Direct mail senders are now sending trigger-based mailings. Home-service businesses are sendi ...