• by Tanya Gazdik , 8 hours ago

WWE announced a multi-year sponsorship deal with Dude Wipes, making the brand the “official flushable wipe of the WWE.”

The men’s hygiene brand will highlight the partnership with first-of-its-kind integrations with WWE Superstars and enhanced match sponsorships at tentpole WWE events.

“Reigning Men's Intercontinental Champion Dominik Mysterio will participate in a first-of-its-kind integration in which his signature gear will feature Dude Wipes branding during every in-ring appearance on WWE programming, including Monday Night Raw and various PLEs,” according to Sports Illustrated. “Dirty Dom's new sponsored ring gear debuted this past Monday on Raw, when Mysterio competed in the main event triple threat qualifying match for the Men's Elimination Chamber Match. Dom was wearing his recognizable bandana rib cage t-shirt, which was incorporated with DUDE Wipes branding.”

The brand is leveraging Mysterio’s rising popularity as an anchor to its marketing push.

“The men’s brand has recently struck deals with other sport properties,” according to Sports Business Journal. “Last year, Dude Wipes became the official sponsor of the Eagle’s Tush Push play, and it has further ties in the NFL as a sponsor of the Cleveland Browns since 2023.”

The Dude Wipes mascot appeared at WrestleMania 41 last year. 

“As a lifelong WWE fan, this partnership hits differently for the brand,” said Ryan Meegan, Dude Wipes co-founder and CMO in a WWE blog post. “Dude Wipes has always believed in meeting fans where they are in our own authentic way and we can't wait to encounter the amazing WWE fans all across the country. We promise to bring the fun and more importantly, the CLEAN with Dom in the best way possible!”