- Splash Out Or Ship Out -- The Mindsets That May Save January
London Blog, Sean Hargrave - Monday, January 4, 2016
There's still some consumer life out there, although it is January, accordi ...
- Consumers Rely On Reviews, Buying Guides For Electronics
Marketing Daily, Aaron Baar - Tuesday, December 22, 2015
People use media technology sites throughout their purchase process, putting trust ...
- Millennials Prefer Mobile For Online Purchases
Mobile Marketing Daily, Ben Frederick - Friday, November 27, 2015
Age often determines devise usage. If you're between the ages of ...
- IBM Watson Data App For Marketers Dressed In Consumers' Clothes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2015
The group at IBM Watson released an app Wednesday that enables consume ...
- 70% Of Consumers Use Three Channels Or More To Research A Purchase
SearchBlog, Laurie Sullivan - Tuesday, October 27, 2015
Data and statistics in headlines and content has become one of t ...
- Mobile Researcher NinthDecimal Strikes Location-Based TiVo Deal
MediaDailyNews, Wayne Friedman - Friday, October 16, 2015
NinthDecimal has entered a partnership with TiVo to determine whether exposure ...
- Moovweb Introduces Optimized Mobile Shopping With MoovCheckout
Mobile Marketing Daily, Ben Frederick - Monday, October 5, 2015
mCommerce is projected to be a huge portion of brands' revenues ...
- YouTube Offers New 'Showroom' Ad Units
Around the Net In MAD London, Sean Hargrave - Wednesday, September 30, 2015
YouTube has unveiled a raft of new updates to its advertising too ...
- Time For Market Researchers To Live In The Real World?
London Blog, Sean Hargrave - Monday, August 3, 2015
Smart people with Excel spreadsheets can make things so much more complicat ...
- Science of Personality Improves Marketing Results
Marketing Daily, Tanya Gazdik - Thursday, July 2, 2015
Most marketers are not able to accurately identify the key personality trai ...
- Climbing Out Of The Funnel
Online Media Daily, George Simpson - Thursday, June 25, 2015
Each time I read that as a consumer I am "on ...
- Mondelez Looks To Facebook Mobile Video To Prompt Impulse Purchases
Around the Net In MAD London, Sean Hargrave - Wednesday, June 24, 2015
Mondelez International has renewed its global Facebook deal that will see ...
- Buying Entire Purchase Journeys On Mobile Devices
Mobile Insider, Barry Lowenthal - Thursday, June 18, 2015
Because of mobile, we can start to aggregate entire purchase journeys inste ...
- Google On Quest To Measure Every Moment In Customer Journey, Takes Brand Lift Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2015
Google on Thursday took its Brand Lift metrics mobile and expanded featur ...
- Magnetic Acquires MyBuys, Raises $25 Million Equity Round
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2015
Magnetic said Thursday that it will merge with MyBuys to expand i ...
- The Role Of Mobile In The Omnichannel Purchase Journey
Mobile Insider, Naghi Prasad - Thursday, April 30, 2015
Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do the ...
- Micro-Moment Reflex Follows Alice Down The Rabbit Hole
SearchBlog, Laurie Sullivan - Thursday, April 30, 2015
Alice zipped down the rabbit hole to Wonderland, emerging on the oth ...
- Owning Data Is The Key For Making Good Customer Experiences Even Better
MAD London, Josh Manion - Monday, April 20, 2015
Online retail is a highly competitive market, and Web site-only experiences a ...
- Connecting The (Data) Dots
Mobile Insider, Melinda Krueger - Thursday, April 16, 2015
We have mountains of data -- but more often than not, it ...
- Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?'
Marketing Daily, Sarah Mahoney - Thursday, March 26, 2015
A study from Accenture, which measures the gap between customer expectations a ...
- The Truth About Location-Based Mobile Advertising
Mobile Insider, Tim Jenkins - Thursday, March 26, 2015
Targeting by location alone does not negate the need for audience targetin ...
- SXSW: How 7-Eleven, TD Bank, Mazda Utilize Social Media To Redefine Convenience
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2015
7-Eleven will launch an electronic bill pay app that enables consumers ...
- Millennials Making A Greater Impact On Purchase Decisions At Work
SearchBlog, Laurie Sullivan - Friday, March 13, 2015
Millennials continue to take the spotlight these days. In past years attendi ...
- The Rise And Fall Of Price Comparison Apps - How To Avoid A Similar Fate
Mobile Insider, Luke Hayes - Thursday, March 12, 2015
Companies have an opportunity to encourage growth in online spending and impro ...
- FOMO Drives Teen Spending
The Social Graf, Erik Sass - Tuesday, March 10, 2015
"Fear of missing out," or FOMO, is a major driver of te ...
- NRF & the Mobile Path to Purchase
MobileShopTalk, Chuck Martin - Tuesday, January 13, 2015
The road map of the mobile customer journey if not a b ...
- Lidl Christmas Ad Most Like To Make People Buy
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Despite millions of social media views for ads from John Lewis a ...
- Consumers Still Waiting For Personalized Videos To Drive Intent
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 26, 2014
Online video ads are far more effective than other platforms -- asi ...
- Jacking Into Moments: Conquesting, User Modding And The Ongoing Disconnect About Mobility
Mobile Insider, Steve Smith - Tuesday, November 18, 2014
Mobile marketers are looking for countless ways to interrupt and modify us ...
- Getting Millennials To Buy CPGs: Bring On The BOGOs
MAD, Larissa Faw - Thursday, November 13, 2014
WPP's Geometry Global is out with a new report, and one importa ...