- Performics, Northwestern University Find Time-To-Purchase Intent In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 1, 2018
Consumers are 180% more likely to click on results with concrete wor ...
- Disconnect Between Mobile Searches, Purchases Frustrates Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 23, 2018
Some 48% of consumers participating in a recent survey agree or strong ...
- Amazon Voice Search Attracts Older Shoppers, Younger Consumers Prefer Mobile Phones
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 21, 2018
Some 23% of consumers ages 25 to 34 who were surveyed ...
- Foursquare Partners With InfoScout To Offer More Complete Picture Of Customer Journey
Digital News Daily, Tobi Elkin - Monday, August 14, 2017
As it looks to offer advertisers a more complete picture of t ...
- Study: Native Ads Paired With On-Site Branded Content Bring Meaningful Brand Lift
Native Insider, Tobi Elkin - Wednesday, August 2, 2017
A new study that explores the impact of combining a native in-fe ...
- Conductor Makes Search On Mobile Research App Free
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
The app aims to answer the question "what do customers want?" wi ...
- Facebook Launchs New Ad Tools
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Facebook announced new tools to help marketers make their ads perform bett ...
- Coming Of Age: The Five Rungs Of B2B Content Marketing Maturity
Email Insider, Ray Schultz - Thursday, June 8, 2017
Next time someone says "grow up," ask them: Which level of conte ...
- Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2017
About 25% of those who read a review made a purchase with ...
- ESPN's Upfront Pitch: Sports Generate Emotions That Drive Purchases
Television News Daily, Adam Buckman - Tuesday, May 16, 2017
ESPN "mapped" millions of fans "against all the possible emotions they wou ...
- Search Contributes To Mobile Influence Of $1 Trillion In Retail Sales
SearchBlog, Laurie Sullivan - Wednesday, April 26, 2017
Optimizing data that links images with prices, store hours and locations n ...
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRa ...
- Machine-Learning App Aims To Boost Digital Personalization
Real-Time Daily, Tobi Elkin - Monday, March 6, 2017
Personalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technolo ...
- Email And The Digital Future: What Econstancy Found
The Email Edge, Ray Schultz - Monday, March 6, 2017
Most annual surveys change little from year to year. But the 20 ...
- PodcastOne Finds Brand Lift Post-Campaigns
Real-Time Daily, Tobi Elkin - Friday, February 10, 2017
PodcastOne, ad-supported podcast network, revealed the results of studies that found podca ...
- Fix The DR-Brand Gap With A Faster Funnel
Online Spin, Ted McConnell - Thursday, December 15, 2016
There is an odd discontinuity in the online advertising business: brand vers ...
- Shopping Satisfaction: Mobile 47%, Desktop 56%, Store 60%
Mobile Insider, Chuck Martin - Thursday, November 3, 2016
Smartphone owners are doing more researching, shopping and purchasing with their phon ...
- Adobe Predicts Mobile Holiday Retail Purchases To Fall Short On Record Traffic
Mobile Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
Mobile devices will overtake desktop shopping visits to retail Web sites ...
- While Marketers Rely On Content To Make Purchase Decisions, Only 27% Budget For Content Marketing
RTBlog, Tobi Elkin - Wednesday, June 22, 2016
Despite growing evidence that consumers rely on content to make purchase decision ...
- ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Marketers are consistently challenged to directly connect how online ads facilitate offli ...
- Are Facebook And Dunnhumby Preaching To The Converted, Or About To Skate On Thin Ice?
London Blog, Sean Hargrave - Monday, April 11, 2016
Details of the cross-channel deal are yet to emerge -- but it ...
- Powered By Mobile, Shoppers Crave Online Experiences In Stores
Marketing Daily, Sarah Mahoney - Thursday, April 7, 2016
"This report shows that retailers are taking major steps to integrate the ...
- If Amazon Prime Brings One- To-Two-Hour Delivery To Ecommerce Sites
SearchBlog, Laurie Sullivan - Tuesday, April 5, 2016
Amazon this week said that it is moving its Prime Now one-to-t ...
- ComScore Finds Xaxis Outperforms Its Benchmark
RTBlog, Tobi Elkin - Thursday, March 31, 2016
On Wednesday, comScore released the results of a global validation study th ...
- What One Shopper's Journey Reveals About Modern Car Buying
Search & Performance Marketing Daily, Lisa Gevelber - Wednesday, March 30, 2016
The process of shopping for a car once meant grabbing your c ...
- In Short, YuMe-IPG Research Says It Takes Time For An Ad To Get You To Buy
VidBlog, P.J. Bednarski - Friday, March 11, 2016
Micro-ads really don't seem to work all that well, at least n ...
- Intent Data Is Powerful Tool For Business Decisionmakers
RTBlog, Tobi Elkin - Thursday, February 4, 2016
Tom O'Regan is CEO of Madison Logic, an eight-year-old B2B firm that ...
- Search Journey Grows Complex With Rise Of Connected Devices
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2016
From apps to search engines, the consumer journey from discovery to completi ...
- Retailers Lag On Email Personalization, Cross-Channel Integration
Email Marketing Daily, Jess Nelson - Monday, January 11, 2016
Nearly half of retailers are missing out on an easy marketing opportuni ...
- Mobile Autoplay Ads Can Double Intent To Purchase
Mobile Marketing Daily, Ben Frederick - Tuesday, January 5, 2016
Widespace launched their StreamView ads earlier this year, a format that autopla ...