- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 22, 2020
Some 68% of consumers believe they are better equipped to make inform ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 25, 2019
Visual search has increasingly become a channel that can drive consumers fr ...
- Gen Z And The Rise Of Optimized Out-Of-Home Advertising
MediaDailyNews, Marc Bartholomew - Thursday, September 12, 2019
Digital creative optimization allows out-of-home ads to tap into what matters ...
- It's Time To Smell Some Roses -- In Real-Time -- And Yes, In Real Places
RTBlog, Joe Mandese - Monday, September 9, 2019
It might be a good time for people in the business ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitali ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Performance Marketing Insider, Laurie Sullivan - Thursday, August 29, 2019
Gartner classifies visual search as an emerging technology, on par with resul ...
- LoopMe Teams With Numerator To Fill A Data Gap
Digital News Daily, Laurie Sullivan - Thursday, August 22, 2019
LoopMe, which optimizes media based on AI, teamed up with Numerator, whi ...
- Customized Messages And What Brands Need To Focus On
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 8, 2019
Websites and programmatic display are the two most important areas when ...
- Consumer Buying Behavior Data Reveals Impact Of Social
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 28, 2019
Search marketers should consider the time and sequence of events on soci ...
- Auto Dealers Need To Employ Active Listening
Marketing Daily, Tanya Gazdik - Friday, June 28, 2019
Consumers are calling much later in the purchase process, so handling inbou ...
- The Journey To The Sale And Beyond
Email Insider, Ray Schultz - Wednesday, June 19, 2019
Email, scarcely a sliver four years ago, is now second only ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution Approach
Data & Programmatic Insider, Laurie Sullivan - Monday, June 10, 2019
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus ...
- Emotion-Driven Engagement And Customer Loyalty, It's Not Necessarily What You Think
Research Intelligencer, Joe Mandese - Wednesday, May 22, 2019
A new report from Deloitte Digital outlines how emotion-driven engagement extends acro ...
- It's The Culture, Stupid: IPG/Twitter Find Brands Must Be Engaged
Research Intelligencer, Joe Mandese - Tuesday, May 21, 2019
While traditional brand attributes still are vital factors, the extent to whi ...
- Google Ushers In The Era Of Anticipatory Marketing
Search & Performance Marketing Daily, Udayan Bose - Monday, May 20, 2019
Google helps marketers understand consumer intent. The goal is to encourage markete ...
- Asian Americans Score Highest In Web Usage
Digital News Daily, Gavin O'Malley - Friday, May 10, 2019
Some 97% of Asian-American households have a smartphone and 89% have ...
- How Instagram Will Change Search, Path To Purchase
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 7, 2019
Facebook built ecommerce capabilities into Instagram, known as a photo-sharing app. N ...
- Survata, Oracle Team Up On Moat Analytics Integration
Digital News Daily, Laurie Sullivan - Wednesday, April 17, 2019
Survata and Moat will announce an integration Thursday that will give advertise ...
- Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
Digital News Daily, Laurie Sullivan - Monday, April 15, 2019
The Blue Fountain Media study analyzed the role of organic and pa ...
- How Instagram Will Change Search, Path To Purchase
Performance Marketing Insider, Laurie Sullivan - Thursday, March 21, 2019
Facebook built ecommerce capabilities into Instagram, which has been known as ...
- IAB: Direct-To-Consumer Business Disrupting Brand, Agency Models
Digital News Daily, Laurie Sullivan - Monday, February 11, 2019
The new model centers on driving down acquisition costs, improving the experien ...
- The Price Of Convenience: What Consumers Want From Subscription Services
Email Insider, Ray Schultz - Tuesday, January 8, 2019
They expect variety and savings. And email is their favorite messaging channe ...
- Trust Remains Biggest Roadblock To Grow Online Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 20, 2018
While consumers are spending more online, many have concerns about counterfeit product ...
- Behavioral Trends For Indecisive Consumers Show Longer Path To Purchase
Digital News Daily, Laurie Sullivan - Friday, November 23, 2018
A study found 69% of U.S. and UK shoppers won't make spontaneo ...
- Social Networks Double As Product Research Tools For Users
Digital News Daily, Gavin O'Malley - Tuesday, November 20, 2018
Starting with research, 42% of Web users around the world now re ...
- Interpublic Finds Machines Perform Better Than People In Campaign Management
Research Intelligencer, Joe Mandese - Wednesday, September 19, 2018
A controlled test utilizing a new, state-of-the-art measurement system indicates machine learni ...
- One In Five Internet Users Still Block Ads All the Time, Study Finds
Digital News Daily, Laurie Sullivan - Wednesday, July 11, 2018
Poor creative and low relevance are the main reasons that people sti ...
- Email Helps Drive Retail Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 10, 2018
Email is good at generating ideas, but ranks behind coupons and dire ...
- The Long-Tail Model: Reaching Enterprise Tech Buyers By Email
Email Insider, Ray Schultz - Friday, June 29, 2018
TechTarget provides content to 18,000 specialized users. John Steinert explains how ...
- Marketers Concerned About Lack Of Data On Consumer Buying Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 20, 2018
Marketers are concerned about a lack of visibility into consumer actions acro ...