- The Price Of Convenience: What Consumers Want From Subscription Services
Email Insider, Ray Schultz - Tuesday, January 8, 2019
They expect variety and savings. And email is their favorite messaging channe ...
- Trust Remains Biggest Roadblock To Grow Online Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 20, 2018
While consumers are spending more online, many have concerns about counterfeit product ...
- Behavioral Trends For Indecisive Consumers Show Longer Path To Purchase
Digital News Daily, Laurie Sullivan - Friday, November 23, 2018
A study found 69% of U.S. and UK shoppers won't make spontaneo ...
- Social Networks Double As Product Research Tools For Users
Digital News Daily, Gavin O'Malley - Tuesday, November 20, 2018
Starting with research, 42% of Web users around the world now re ...
- Interpublic Finds Machines Perform Better Than People In Campaign Management
Research Intelligencer, Joe Mandese - Wednesday, September 19, 2018
A controlled test utilizing a new, state-of-the-art measurement system indicates machine learni ...
- One In Five Internet Users Still Block Ads All the Time, Study Finds
Digital News Daily, Laurie Sullivan - Wednesday, July 11, 2018
Poor creative and low relevance are the main reasons that people sti ...
- Email Helps Drive Retail Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 10, 2018
Email is good at generating ideas, but ranks behind coupons and dire ...
- The Long-Tail Model: Reaching Enterprise Tech Buyers By Email
Email Insider, Ray Schultz - Friday, June 29, 2018
TechTarget provides content to 18,000 specialized users. John Steinert explains how ...
- Marketers Concerned About Lack Of Data On Consumer Buying Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 20, 2018
Marketers are concerned about a lack of visibility into consumer actions acro ...
- Performics, Northwestern University Find Time-To-Purchase Intent In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 1, 2018
Consumers are 180% more likely to click on results with concrete wor ...
- Disconnect Between Mobile Searches, Purchases Frustrates Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 23, 2018
Some 48% of consumers participating in a recent survey agree or strong ...
- Amazon Voice Search Attracts Older Shoppers, Younger Consumers Prefer Mobile Phones
Search & Performance Insider, Laurie Sullivan - Wednesday, March 21, 2018
Some 23% of consumers ages 25 to 34 who were surveyed ...
- Foursquare Partners With InfoScout To Offer More Complete Picture Of Customer Journey
Digital News Daily, Tobi Elkin - Monday, August 14, 2017
As it looks to offer advertisers a more complete picture of t ...
- Study: Native Ads Paired With On-Site Branded Content Bring Meaningful Brand Lift
Native Insider, Tobi Elkin - Wednesday, August 2, 2017
A new study that explores the impact of combining a native in-fe ...
- Conductor Makes Search On Mobile Research App Free
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
The app aims to answer the question "what do customers want?" wi ...
- Facebook Launchs New Ad Tools
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Facebook announced new tools to help marketers make their ads perform bett ...
- Coming Of Age: The Five Rungs Of B2B Content Marketing Maturity
Email Insider, Ray Schultz - Thursday, June 8, 2017
Next time someone says "grow up," ask them: Which level of conte ...
- Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2017
About 25% of those who read a review made a purchase with ...
- ESPN's Upfront Pitch: Sports Generate Emotions That Drive Purchases
Television News Daily, Adam Buckman - Tuesday, May 16, 2017
ESPN "mapped" millions of fans "against all the possible emotions they wou ...
- Search Contributes To Mobile Influence Of $1 Trillion In Retail Sales
SearchBlog, Laurie Sullivan - Wednesday, April 26, 2017
Optimizing data that links images with prices, store hours and locations n ...
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRa ...
- Machine-Learning App Aims To Boost Digital Personalization
Real-Time Daily, Tobi Elkin - Monday, March 6, 2017
Personalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technolo ...
- Email And The Digital Future: What Econstancy Found
The Email Edge, Ray Schultz - Monday, March 6, 2017
Most annual surveys change little from year to year. But the 20 ...
- PodcastOne Finds Brand Lift Post-Campaigns
Real-Time Daily, Tobi Elkin - Friday, February 10, 2017
PodcastOne, ad-supported podcast network, revealed the results of studies that found podca ...
- Fix The DR-Brand Gap With A Faster Funnel
Online Spin, Ted McConnell - Thursday, December 15, 2016
There is an odd discontinuity in the online advertising business: brand vers ...
- Shopping Satisfaction: Mobile 47%, Desktop 56%, Store 60%
Mobile Insider, Chuck Martin - Thursday, November 3, 2016
Smartphone owners are doing more researching, shopping and purchasing with their phon ...
- Adobe Predicts Mobile Holiday Retail Purchases To Fall Short On Record Traffic
Mobile Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
Mobile devices will overtake desktop shopping visits to retail Web sites ...
- While Marketers Rely On Content To Make Purchase Decisions, Only 27% Budget For Content Marketing
RTBlog, Tobi Elkin - Wednesday, June 22, 2016
Despite growing evidence that consumers rely on content to make purchase decision ...
- ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Marketers are consistently challenged to directly connect how online ads facilitate offli ...
- Are Facebook And Dunnhumby Preaching To The Converted, Or About To Skate On Thin Ice?
London Blog, Sean Hargrave - Monday, April 11, 2016
Details of the cross-channel deal are yet to emerge -- but it ...