- Easing The Confusion In The Customer Journey
Around the Net in Email, Ray Schultz - Monday, May 17, 2021
Consumers demand a convenient sales experience -- but they are being overwhelm ...
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study Finds
Email Marketing Daily, Ray Schultz - Monday, March 29, 2021
Boomers spend less time researching purchases -- eight weeks, versus 13 f ...
- Pinterest Makes Bets On Augmented Reality
Performance Marketing Insider, Laurie Sullivan - Thursday, February 25, 2021
Pinterest should continue to benefit from online searches and interactions that previous ...
- The Role Of SEO In The Modern-Day Marketing Stack
Search & Performance Marketing Daily, Jim Yu - Thursday, February 25, 2021
Every piece of content, every function designed for the user experience a ...
- The Customer Journey To Too Many Discounts
MediaDailyNews, George Simpson - Thursday, February 18, 2021
I'm not convinced that interacting with consumers at every touchpoint is real ...
- Bold Commerce Raises $27 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Ecommerce firm Bold Commerce looks to expand its ability to reach shoppe ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-us ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.vid ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a lev ...
- Holidays May Give Retailers A Much Needed Boost In Cash
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2020
Research takes a higher priority this holiday season on sites including Amazo ...
- The Gate Swings Both Ways: Don't Make It Too Hard To Access B2B Content
Email Insider, Ray Schultz - Monday, November 2, 2020
Two-thirds of B2Bs gate content, and that's only one aggravation readers fac ...
- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?
Performance Marketing Insider, Laurie Sullivan - Thursday, October 15, 2020
In a study, 64% of consumers said they're as or more excit ...
- Google Analytics Redesign Significantly Improves Measurement For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The move, prompted by shifts in consumer behavior and privacy-driven changes, wi ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers a ...
- The Non-Linear Consumer Purchase Process (Or The Messy Middle Of Mattress Buying)
MAD, Rebecca Armstrong - Thursday, October 1, 2020
The modern consumer spends way too long mired down in the midd ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Buyers are looking for support and reassurance throughout the purchase process ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
Performance Marketing Insider, Laurie Sullivan - Thursday, September 24, 2020
Data from GfK and WARC shows where advertisers will spend ad budge ...
- Email Comes In Third In Driving Online Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Word of mouth is first, and online ads come in second, Blueco ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates a ...
- Charting The Journey: The Hurdles In Mapping The Customer Path
Email Insider, Ray Schultz - Monday, August 31, 2020
A majority of brands are using defined journey maps or building the ...
- Can Google's Promise Of 2-Day Shipping Compete With Amazon Prime?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2020
COVID-19 has slowed most retailers and brands, as well as shipments ...
- How Brands Are Leveraging Emotion More During The COVID-19 Pandemic
MediaDailyNews, Mario Natarelli - Friday, May 29, 2020
Since the onset of COVID-19 and the need for shared connections, ...
- Madison Logic Adds Its ABM Tool To Hubspot App Marketplace
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Joint B2B clients can engage and measure accounts across digital ad channel ...
- Marketers Lack Unified View Of The Customer, Survey Shows
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
High-performing firms can connect email behavior with actions in other channels, ...
- Why John Wanamaker Is Finally Smiling
MediaDailyNews, Tim Spengler - Tuesday, May 12, 2020
As brands tighten their belts, the marketing funnel will be forced ...
- Three-Way Tech Stack Helps B2B Brand Improve ROI
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
PTC won the SiriusDecisions Program of the year award with a progr ...
- Study: Consumers Rely On Reviews For Buying Decisions
Digital News Daily, Gavin O'Malley - Tuesday, April 21, 2020
Overall, 75% of shoppers said they sometimes or always trust consumer review ...
- Microsoft Advertising Introduces New Conversion Options
Performance Marketing Insider, Laurie Sullivan - Thursday, April 9, 2020
Microsoft Advertising on Thursday introduced new conversion option settings related to reporti ...
- Page Views Climbing, With Online Orders Close Behind
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
March closed out with a 25% increase in website page views a ...
- GasBuddy Has More Than One Data Surprise For Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2020
The Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it ru ...