Wunderman Thompson has launched a unified commerce service in North America that it says will allow clients to engage their customers throughout the shopping journey.
Operating within the agency’s Gorilla Group, the reimagined service combines strategy and consulting, ecommerce media, data insights and technology enablement.
In addition, it provides capabilities that extend across owned- and third-party commerce channels, including Amazon and major NA eRetailers, and B2B and D2C commerce.
“Our clients are increasingly challenged to deliver tightly orchestrated, cohesive commerce experiences to their customers regardless of channel,” states Neil Stewart, global CEO at Wunderman Thompson Commerce.
Stewart adds: "Our new commerce offer is designed to help our clients engage and inspire their audiences at every stage of the customer lifecycle, from awareness to acquisition through brand affinity.”
Gorilla Group is a Chicago-based agency, consultancy and tech company.
Wunderman Thompson, a WPP agency, provides communications, commerce, consultancy, CRM,CX,data, production and technology services.