- Science of Personality Improves Marketing Results
Marketing Daily, Tanya Gazdik - Thursday, July 2, 2015
Most marketers are not able to accurately identify the key personality trai ...
- Climbing Out Of The Funnel
Online Media Daily, George Simpson - Thursday, June 25, 2015
Each time I read that as a consumer I am "on ...
- Mondelez Looks To Facebook Mobile Video To Prompt Impulse Purchases
Around the Net In MAD London, Sean Hargrave - Wednesday, June 24, 2015
Mondelez International has renewed its global Facebook deal that will see ...
- Buying Entire Purchase Journeys On Mobile Devices
Mobile Insider, Barry Lowenthal - Thursday, June 18, 2015
Because of mobile, we can start to aggregate entire purchase journeys inste ...
- Google On Quest To Measure Every Moment In Customer Journey, Takes Brand Lift Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2015
Google on Thursday took its Brand Lift metrics mobile and expanded featur ...
- Magnetic Acquires MyBuys, Raises $25 Million Equity Round
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2015
Magnetic said Thursday that it will merge with MyBuys to expand i ...
- The Role Of Mobile In The Omnichannel Purchase Journey
Mobile Insider, Naghi Prasad - Thursday, April 30, 2015
Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do the ...
- Micro-Moment Reflex Follows Alice Down The Rabbit Hole
SearchBlog, Laurie Sullivan - Thursday, April 30, 2015
Alice zipped down the rabbit hole to Wonderland, emerging on the oth ...
- Owning Data Is The Key For Making Good Customer Experiences Even Better
MAD London, Josh Manion - Monday, April 20, 2015
Online retail is a highly competitive market, and Web site-only experiences a ...
- Connecting The (Data) Dots
Mobile Insider, Melinda Krueger - Thursday, April 16, 2015
We have mountains of data -- but more often than not, it ...
- Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?'
Marketing Daily, Sarah Mahoney - Thursday, March 26, 2015
A study from Accenture, which measures the gap between customer expectations a ...
- The Truth About Location-Based Mobile Advertising
Mobile Insider, Tim Jenkins - Thursday, March 26, 2015
Targeting by location alone does not negate the need for audience targetin ...
- SXSW: How 7-Eleven, TD Bank, Mazda Utilize Social Media To Redefine Convenience
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2015
7-Eleven will launch an electronic bill pay app that enables consumers ...
- Millennials Making A Greater Impact On Purchase Decisions At Work
SearchBlog, Laurie Sullivan - Friday, March 13, 2015
Millennials continue to take the spotlight these days. In past years attendi ...
- The Rise And Fall Of Price Comparison Apps - How To Avoid A Similar Fate
Mobile Insider, Luke Hayes - Thursday, March 12, 2015
Companies have an opportunity to encourage growth in online spending and impro ...
- FOMO Drives Teen Spending
The Social Graf, Erik Sass - Tuesday, March 10, 2015
"Fear of missing out," or FOMO, is a major driver of te ...
- NRF & the Mobile Path to Purchase
MobileShopTalk, Chuck Martin - Tuesday, January 13, 2015
The road map of the mobile customer journey if not a b ...
- Lidl Christmas Ad Most Like To Make People Buy
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Despite millions of social media views for ads from John Lewis a ...
- Consumers Still Waiting For Personalized Videos To Drive Intent
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 26, 2014
Online video ads are far more effective than other platforms -- asi ...
- Jacking Into Moments: Conquesting, User Modding And The Ongoing Disconnect About Mobility
Mobile Insider, Steve Smith - Tuesday, November 18, 2014
Mobile marketers are looking for countless ways to interrupt and modify us ...
- Getting Millennials To Buy CPGs: Bring On The BOGOs
MAD, Larissa Faw - Thursday, November 13, 2014
WPP's Geometry Global is out with a new report, and one importa ...
- Marin Integrates Yahoo Gemini Data Into Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 11, 2014
Marin Software now supports the integration of data from Yahoo Gemini, Yahoo ...
- Marketers Need To Focus On Mobile Moments When Designing Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 6, 2014
Marketers need to stop viewing mobile as another channel like the W ...
- Over-Beaconed Shoppers Opt Out
Mobile Insider, Leslie Townsend - Thursday, October 30, 2014
As retail apps are increasingly accepted by consumers, it is imperative th ...
- Mobile Holiday Commerce Continues To Rise, But Lags Behind Search, Research
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 10, 2014
Although purchases from smartphones and tablets continue to rise, the rate la ...
- Quantcast Acquires Struq, Strengthens Ad Biz
MediaDailyNews, Mark Walsh - Wednesday, October 1, 2014
Quantcast, which is best known for its audience measurement service, has boug ...
- Car Shoppers Ignore Ads, Dealer Or Otherwise
Marketing Daily, Karl Greenberg - Friday, September 26, 2014
According to a new study by C+R Research, commissioned by Cars.com, ...
- Three Ways Apple Pay Makes Mobile Offers More Relevant Today Than Ever Before
Mobile Insider, TJ Person - Thursday, September 25, 2014
For the past three years, marketers have been introduced to the advantag ...
- The New Currencies For 21st Century Media
Real-Time Daily, John Snyder - Friday, September 19, 2014
Brands have traditionally planned media buys based on gender, geography and whi ...
- Search Data In Mobile Apps Shows Unmet Demand
SearchBlog, Laurie Sullivan - Wednesday, September 17, 2014
Marketers need to begin looking at data differently. I can't say ...