- Department Stores Make Mobile Gains, But Gaps Remain
MoBlog, Mark Walsh - Tuesday, September 16, 2014
Shoppers at department stores including Macy's and Bloomingdale's will be among t ...
- Americans Prefer Online Browsing Over Buying
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
Americans lag behind their Asian and European counterparts when it comes ...
- Don't Just Target The Moment: Be A Companion On The Journey
Data and Targeting Insider, Steve Smith - Tuesday, August 19, 2014
Big themes at this week's Mobile Insider Summit? The new expectation ...
- Facebook Launches Cross-Device Reporting
Social Media & Marketing Daily, Mark Walsh - Wednesday, August 13, 2014
Facebook has rolled out cross-device reporting for ads, allowing marketers to s ...
- McClatchy Invests In Engage3 For Mobile Shopping
MediaDailyNews, Erik Sass - Tuesday, August 12, 2014
McClatchy Co., which publishes the "Miami Herald" and "Sacramento Bee," among oth ...
- TV, OTT Consumers Seeking Connections
Marketing Daily, Aaron Baar - Thursday, August 7, 2014
Whether they realize it or not, the main factor that helps consume ...
- How The Help Is Killing Retail
Online Media Daily, George Simpson - Thursday, August 7, 2014
I read earlier in the week that aside from a small upti ...
- Mobile Influence Is Category-Dependent
MoBlog, Steve Smith - Monday, August 4, 2014
There is no one consumer journey. Not only is each shopper's pa ...
- Beyond The Buzz: Three Steps To Help Marketers Realize The Promise Of iBeacons
Mobile Insider, Tobias Dengel - Thursday, July 31, 2014
Beacons are easy and cheap to deploy. Yet in order for beaco ...
- Social Media Doesn't Affect Most Users' Purchase Decisions
The Social Graf, Erik Sass - Monday, June 23, 2014
A clear majority (62%) of American consumers who use social media sa ...
- Consumers Accept Declining Privacy
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2014
Most consumers believe that total privacy is a thing of the pa ...
- AOL, Convertro Team To Help Marketers With Data, Analysis
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2014
AOL is running its data through attribution modeling to reemerge as ...
- In Programmatic Integration, The Buyers Are In Front -- Again
Programmatic Insider, Matt Prohaska - Friday, May 23, 2014
A recent trend has prompted me to preemptively say I was wro ...
- Groupon's Gnome Is A Day Late And A Dollar Short
London Blog, Sean Hargrave - Tuesday, May 20, 2014
Groupon has seen the light -- it needs to offer coupons witho ...
- Publishers Using First-Party Data To Make Real-Time More Real-Time
RTBlog, Tyler Loechner - Thursday, May 8, 2014
Real-time bidding (RTB) is all about "reaching the right consumer, with t ...
- Mobile, Social Driving 36% Of In-Store Sales
Marketing Daily, Sarah Mahoney - Monday, April 28, 2014
A new study from Deloitte Digital finds that stores are pouring the ...
- In-Store Assistance? Shoppers Take Mobile over Salespeople
MobileShopTalk, Chuck Martin - Monday, April 28, 2014
When it comes to reaching mobile shoppers, many retailers may be missi ...
- The Power Of Purchase Data
Real-Time Daily, Doug Pollack - Monday, April 7, 2014
With an ever-increasing number of shopping channels available, marketers and retailers tod ...
- Ho-Hum - Consumers Find Ecommerce 'Old School'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 4, 2014
Consumers are bored with the online shopping experience and want something ne ...
- Zatarain's Cooks Up iBeacon Campaign
MoBlog, Mark Walsh - Wednesday, April 2, 2014
Among the initial wave of companies embracing iBeacon is mobile shopping platfo ...
- New And Old Behaviors
Mobile Insider, Steve Smith - Wednesday, January 29, 2014
At the Mobile Insider Summit, discussions about showrooming, local mobile marketing a ...
- But Will The Dogs Eat It?
Research Brief, Jack Loechner - Thursday, January 16, 2014
A new Communicus longitudinal study, tracking changes in individual consumers' purchase behavior/intentio ...
- Mobile Shopping Being Driven By Forward-Leaning 18%
Mobile Insider, Steve Smith - Tuesday, January 14, 2014
About a fifth of shoppers occupy a core of heavily mobile, digital ...
- The Influencer Conundrum -- Who Do You Choose?
Marketing Daily, Susan Frech - Monday, January 6, 2014
As marketers, rather than viewing the term "influencer" as one narrow definitio ...
- Retail and Electronics Lead Mobile Ad Performance
MoBlog, Steve Smith - Thursday, December 19, 2013
After surveying 2 billion mobile ad impressions throughout 2013, DG MediaMind offe ...
- Mobile Presents Great Potential For ROI Tracking
Online Media Daily, Gavin O'Malley - Monday, December 9, 2013
The long-awaited mobile revolution is presenting untold opportunities (and challenges) for retailer ...
- Big-Box Retailers Prepare To Face Off With Small Business This Holiday Season
Marketing Daily, Debora Lance - Tuesday, December 3, 2013
National retailers generally do not consider small businesses to be major competito ...
- Sales Tools To Meet Every Challenge
Marketing Daily, Peter Mollins - Tuesday, November 26, 2013
For sales managers and sales teams, the right tools can be t ...
- 76 Seconds Or Out
Research Brief, Jack Loechner - Tuesday, November 26, 2013
According to LivePerson, in its second annual "Connecting with Customers" research, today ...
- Moms Confirm The M-Shopping, E-Buying Ritual
Mobile Insider, Steve Smith - Tuesday, November 19, 2013
Moms say they will be using their phones in-store this holiday seaso ...