- Optimizing Mobile Offers
Mobile Marketing Daily, Michael Caccavale - Tuesday, November 19, 2013
Are you optimizing off of the right data points in mobile, taki ...
- Drive Holiday Revenue, Shopper Engagement With Online-to-Offline Marketing
Marketing Daily, Jeremy Geiger - Tuesday, November 5, 2013
Location-based targeting and data-driven marketing are creating new possibilities for retailers a ...
- The CMO's New Million-Dollar Slide (Not)
Marketing Daily, Erich Joachimsthaler - Wednesday, October 30, 2013
So take your old funnel images and line your birdcages. While you' ...
- Marketing Attribution Models Are Not A Magic Wand To Improve Sales
Marketing Daily, Greg Coleman - Friday, October 25, 2013
Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-tr ...
- Your Sales Technology In A Box
Marketing Daily, Peter Mollins - Thursday, October 24, 2013
Sales leaders need tips on how to select the right tools ...
- Marketing Lexicon: Lead Nurturing
Marketing Daily, David Karel - Monday, October 21, 2013
We have now turned the page to a new chapter in le ...
- Mobile Shopping Research Jumps To 73%, Purchases Follow
Online Media Daily, Laurie Sullivan - Monday, September 30, 2013
Mobile devices are turning into time-saving search tools. In fact, 56% sa ...
- Consumers Desperate For More Personalization During Purchase
Online Media Daily, Gavin O'Malley - Thursday, September 26, 2013
Consumers are craving more personalized, less siloed shopping experiences and could ...
- Microsoft: Tips On Consumer Trends
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 26, 2013
Natasha Hritzuk, senior director of consumer insights at Microsoft, shares insights ...
- Marketing Lexicon: Full-Funnel Marketing
Marketing Daily, David Karel - Thursday, September 12, 2013
As the B2B buying process becomes increasingly complex, with prospects doing mo ...
- Google Analyzes Luxury Purchase Path, Solid Research En Route To Purchasing
Online Media Daily, Laurie Sullivan - Wednesday, September 11, 2013
Affluent consumers have become the most digital-savvy, using multiple devices to resear ...
- PayPal's Solution To The Credit Card Non-Problem Is...'Nothing'
Mobile Insider, Steve Smith - Tuesday, September 10, 2013
PayPal's new Beacon m-payment solution starts by admitting credit cards are n ...
- The Cool Vs. Creepy Scale In Mobile Shopping
MobileShopTalk, Chuck Martin - Tuesday, September 10, 2013
As location and technical capabilities advance, it's becoming easier to identify a ...
- Marketers Struggle With Tracking Customers Cross-Platform
Online Media Daily, Gavin O'Malley - Friday, September 6, 2013
The benefits of tracking customers across various channels are many, and inclu ...
- The Marketing Funnel And The Customer Life Cycle
Marketing Daily, Russ Mann - Tuesday, August 27, 2013
It's not about more content -- it's about content that gets foun ...
- CXM For B2B Marketers: Challenges And Opportunities
Marketing Daily, Navin Nagiah - Tuesday, July 16, 2013
We have moved from traditional CRM to customer experience management. Today's C ...
- Consumer Brands Need A Localized Mobile Marketing Strategy
Marketing Daily, Jeremy Geiger - Tuesday, June 25, 2013
Today's new technologies and mobile marketing platforms integrate with retailer inventory system ...
- A Bigger Megaphone Doesn't Mean Better Marketing
Marketing Daily, Laura Patterson - Monday, June 24, 2013
To deliver value, you must know your customer and understand their buyi ...
- I Miss The Old Purchase Funnel
Marketing Daily, Jon Bond - Friday, June 21, 2013
Influence produced by trust points is the 3-point shot of marketing. Toda ...
- MEC Debuts Momentum, Communications Initiative
MediaDailyNews, Steve McClellan - Thursday, June 20, 2013
Two years in the making, WPP media shop MEC has unveiled ...
- Google Heightens Focus On Attribution Metrics For Marketers
Online Media Daily, Laurie Sullivan - Thursday, June 20, 2013
Google made Full Credit Measurement Attribution generally available Thursday to Google Analyti ...