- Search Retargeting CPC Less Than Paid Search
Online Media Daily, Laurie Sullivan - Friday, March 1, 2013
The cost for clicks when it comes to targeting and retargeting wor ...
- How Not To Pay More For Google Clicks
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 1, 2013
Kevin Lee tells us that when bidding for tablet clicks combined wi ...
- Paid-Search Tips During Month One
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 1, 2013
Reset daily budgets, establish goals, update to-do lists, test, experiment, and resear ...
- The Limiting Numbers Behind Google's Future Growth Potential
SearchBlog, Laurie Sullivan - Friday, March 1, 2013
No matter how much Google improves search and the tools used ...
- Study: Consumers Think Google Ads Are Query Results
SearchBlog, Laurie Sullivan - Thursday, February 28, 2013
Google may not be as transparent as company execs think when ...
- Search Agency's h(Paid) Platform Focuses On Performance Marketing
Online Media Daily, Laurie Sullivan - Monday, February 25, 2013
Global online marketing firm The Search Agency will launch the h(Paid) platfo ...
- AdWords Enhances Campaigns: Teams Coupons, Search Ads
Online Media Daily, Laurie Sullivan - Friday, February 22, 2013
Google has released a feature combining search advertising on AdWords with coupo ...
- How To Use Google Search Funnels In AdWords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 20, 2013
Sean Quadlin provides a quick example of search funnels before explaining t ...
- Paid Search: What To Do After Day 14
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 19, 2013
Andrew Lolk takes us through the process of optimizing campaigns after t ...
- Paid Search, Social: Don't Bury The Message
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 18, 2013
A few tweaks in the headline of an ad can make a differen ...
- Marin: Google To Gain 20% On Paid-Search Tablet Clicks
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 13, 2013
Google will gain 20% of clicks from paid-search ads in the U.S. th ...
- Paid-Search Optimization Basic Tips During Month One
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 12, 2013
Andrew Lolk serves up tips for optimizing a paid-search campaigns account duri ...
- 5 Tips To Keep Older Paid-Search Campaigns Performing
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 4, 2013
Paid-search ads not continually assessed can become stale and sloppy. Key performan ...
- Google PLAs: Marketers Gain Stronger Understanding Of Intent
Online Media Daily, Laurie Sullivan - Tuesday, January 29, 2013
Google product listing ad share, as a percent of total search click ...
- Marketers Need To Better Align Search, Online Goals
Online Media Daily, Laurie Sullivan - Friday, January 25, 2013
Marketers need to better communicate how revenue acquisitions goals and results contribu ...
- Google's Page: Predict The Future By Making It
Online Media Daily, Laurie Sullivan - Tuesday, January 22, 2013
Google reported that Motorola Mobility generated $1.51 billion in gross revenue duri ...
- Outrider Canada Rebrands
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 16, 2013
Outrider Canada, the search marketing arm of GroupM Canada, rebranded as Cataly ...
- How To Interpret Results From A Hypothesis
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 14, 2013
Formulate a hypothesis to build a framework to execute paid-search campaign test ...
- Insights From A 'Data Geek'
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 4, 2013
Dennis Yu, self-proclaimed data geek, believes search engine marketing will require markete ...
- Twitter's Viral Influence On Search Marketing Terms
SearchBlog, Laurie Sullivan - Thursday, January 3, 2013
Search engine marketing, or SEO, seems to attract the most attention ...
- Tips For Auditing Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 2, 2013
Paid-search audits identify opportunities and flag problems, so it's important to revi ...
- Microsoft's Plan To Improve Bing Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 31, 2012
Marketers know what it takes to increase traffic volume, but sometimes engin ...
- Optimizing Tips For Mobile Paid-Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 19, 2012
McKay Allen serves up tips on optimizing mobile paid-search ads, focusing on ...
- Scariest Search Marketing Mistakes
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 31, 2012
Kamal Thakarsey takes a look at some of the scariest search marketi ...
- How To Determine A 'Good' Google Conversion Rate
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 30, 2012
Google makes more than $100 million in search advertising, with 5.6 billi ...
- First Page Bids: Numbers That Marketers Should Question
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 24, 2012
Sean Quadlin thinks marketers should stop using Google's first page estimates ...
- Paid-Search Predictive Research
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 16, 2012
Predictive keyword research for paid-search campaigns caught the attention of Jeff All ...
- Positive Growth: Paid Search, Market Spend Up
Online Media Daily, Laurie Sullivan - Thursday, October 11, 2012
A flurry of paid-search reports surfaced Thursday as if trumpeting the unwrappi ...
- 7 Paid-Search Holiday Prep Steps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 9, 2012
Research firm eMarketer suggests this year’s holiday season will see a 16.8% increa ...
- Google Releases New AdWords API
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 5, 2012
Google has launched a new AdWords API that includes shared budgets a ...