- How Much Does Google Make On Paid-Search Keywords?
SearchBlog, Laurie Sullivan - Tuesday, July 19, 2011
Ever wonder about the most searched-on and expensive Google AdWords keywords? Goog ...
- How To Gain Paid-Search Long-Term Benefits
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 18, 2011
Achieving first-page search results isn't easy. Marketers know it means the W ...
- Search Marketing Lessons From Yosemite Falls
SearchBlog, Laurie Sullivan - Monday, July 18, 2011
Last week I took a few days off work to unplug a ...
- Google's, Microsoft's Attribution Management Certification
SearchBlog, Laurie Sullivan - Friday, July 15, 2011
Should Google and Microsoft step in to require an attribution certification progr ...
- Paid-Search Tests That Don't Work
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 14, 2011
Don't run paid-search tests. Ever think about reading those words from Melis ...
- Brand Images Heighten Paid-Search Ads
SearchBlog, Laurie Sullivan - Tuesday, July 12, 2011
If images improve click-through rates and help sell products and services, Vertic ...
- Google Sitelinks Adds Two Links, Contributes To Conversions
SearchBlog, Laurie Sullivan - Monday, July 11, 2011
The inflated revenue growth that some brands experienced in 2010 will ma ...
- What Works When Writing Paid Search Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 8, 2011
Some marketers view writing paid search ads as an art form. Aft ...
- Can Google Get Privacy Right?
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 8, 2011
Kevin Lee tells us about a Web site Google launched to addre ...
- Paid Search Budgets Rise, Gain Efficiencies At Lower Costs
Online Media Daily, Laurie Sullivan - Thursday, July 7, 2011
Advertisers spent 20% more on paid search campaigns in Q2 2011, compar ...
- Google To Release Real-Time Travel Search Tools
Online Media Daily, Laurie Sullivan - Wednesday, July 6, 2011
Marketers will have a unique opportunity to tie in location-based paid sear ...
- Trendy Back To School Optimization Tips
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 6, 2011
Peter Haubold gives us tips on optimizing paid search ads for ba ...
- 3 Steps To Integrating Paid, Organic Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 30, 2011
Calling paid search and search engine optimization (SEO) "two sides of t ...
- Stepping Through Paid-Search Key Strategies
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 29, 2011
What are some key strategies to continually acquire customers? Jacob Shin tel ...
- adCenter Delivers Upgrades
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 29, 2011
Microsoft adCenter received an upgrade, according to Kayla. She tells us abo ...
- When Considering Paid Search: Keywords, Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 28, 2011
Jessica Rooney runs keyword reports frequently just to experience the "Internet's hum ...
- eReaders Could Become Search Boon For Marketers
Online Media Daily, Laurie Sullivan - Monday, June 27, 2011
eReader adoption rates have surpassed those of tablets, according to a P ...
- Search Marketers Get The Big Bucks
SearchBlog, Laurie Sullivan - Tuesday, June 28, 2011
The average search marketer salary is $75,542, according to the Salary Surv ...
- How To Increase An AdWords Quality Score
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 27, 2011
Knowing how to increase a campaign's quality score in AdWords could influen ...
- Combining AdWords Reporting With Excel
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 24, 2011
Jessica discuss subtotals, describing this as a "powerful" yet "useful function," us ...
- How To Project Paid-Search Campaign Performance
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 23, 2011
Since Excel remains a staple tool for most marketers to track a ...
- How To Do Mobile Paid Search In 60 Seconds
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 22, 2011
Jessica Rooney gives us the rundown on the basics of mobile paid-sear ...
- Paid-Search Ad Tests Require Right-Brain Creatives
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 21, 2011
A little off kilter, but Neil Mason tells us two places whe ...
- Domain URLs In Headlines
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 21, 2011
Mike Fleming explains that Google will put the display URL in t ...
- How Google's Billion-Dollar Display Biz Supports Search
SearchBlog, Laurie Sullivan - Monday, June 20, 2011
The number of display ad impressions will decline 25% per person ...
- 5 Paid-Search Ad Copy Strategies
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 17, 2011
Ryan Woolley explains how to increase click-through rates with five simple ...
- Trada Partners With Microsoft, Yahoo Search Alliance
Online Media Daily, Laurie Sullivan - Thursday, June 16, 2011
Google Venture-backed Trada, a paid-search marketplace connecting companies with experts, is abo ...
- Why Frank Lee Joined DataPop To Run Sales, Marketing
SearchBlog, Dakota Sullivan - Friday, June 17, 2011
A desire to fill the huge gap in technology and services betwe ...
- Viewing Paid Search From Outside The Box
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 16, 2011
Nate Turner gives us three ways to align a paid-search campaign strateg ...
- Is Google's Obsession With Speed Good For Brands?
SearchBlog, Laurie Sullivan - Wednesday, June 15, 2011
Google and Bing continually try to improve the relevancy of searches a ...