- ClickZ, Monday, June 27, 2011 1:53 PM
Knowing how to increase a campaign's quality score in AdWords could influence performance and give it a boost, Ron Jones writes. Google assigns scores to reward advertising providing the best
experience to searchers, he explains. Quality scores are determined by click-through rate, ad relevance, and landing page. So Jones tells us how to structure campaigns in smaller ad groups, determine
quality score factors, and decrease landing page load times.
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