- What Makes A Good Paid-Search Ad?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 14, 2011
Think of a paid-search ad as a landing page that catches t ...
- Search, Display Retargeting Campaigns Ink Path To Conversion
SearchBlog, Laurie Sullivan - Tuesday, June 14, 2011
Dillon Smith, emarketing and social media manager at Golfsmith, a specialty retail ...
- LinkedIn, Facebook: Paid-Search Ad Nuances
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 13, 2011
When targeting business-to-business customers, brands may want to consider LinkedIn's 100 milli ...
- Google: Major Search Advertisers Spent $252M
Online Media Daily, Laurie Sullivan - Wednesday, June 8, 2011
The top 10 search advertisers on Google for the first quarter invest ...
- Understanding 43 Paid-Search Signals
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 8, 2011
Alex Cohen runs through an exhaustive list of paid-search signals that eve ...
- Rewind To May Paid-Search Spend Increase
SearchBlog, Laurie Sullivan - Wednesday, June 8, 2011
Higher gas prices and a decline in consumer confidence in continuing econom ...
- How To Create Custom Google Analytics Reports
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 7, 2011
Bethany Bey tell us how to create custom reports in Google Analytic ...
- 5 Search Sins
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 7, 2011
Bidding on keywords that are too broad or loosely linked to t ...
- Search Hijacking Scheme Without The Click
SearchBlog, Laurie Sullivan - Monday, June 6, 2011
Adometry, formally Click Forensics, has uncovered a new ad hijacking scheme th ...
- Inside Search
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 2, 2011
Camille Canon interviews Mike Jarvinen, vice president of marketing at The Sear ...
- How To Set Up A Paid-Search Campaign
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 2, 2011
Setting up a paid-search campaign might seem complicated, but here are eig ...
- Search And Interoperability Among Screens Drive Loyalty
SearchBlog, Laurie Sullivan - Thursday, June 2, 2011
The day before the doors to the E3 (Electronic Entertainment Expo) sh ...
- Why Dilute Paid-Search Ad Headlines?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 1, 2011
Geordie Carswell shares some results on early click-through rate tests for Google ...
- How To Set Up Feeds On Google Merchant Center
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 1, 2011
Jessica Rooney tells us how to set up feeds on Google Mercha ...
- Facebook Ads Deliver Like(s) Despite Dislike By College Students
SearchBlog, Laurie Sullivan - Monday, May 23, 2011
Christopher Lien likes fast cars. I learned that about the Marin Softwa ...
- Google Keeps Brands, Marketers 'Inside Search'
Online Media Daily, Laurie Sullivan - Thursday, May 19, 2011
Google announced the launch of an official search blog Thursday, sending ...
- Google Tightens Harvesting Standards
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2011
Beginning Tuesday, Google will add three new requirements to the Information Harvesti ...
- Search For Excellence; Learn From Failures
SearchBlog, Laurie Sullivan - Monday, May 16, 2011
Marketers don't often talk about failing to achieve the return on investme ...
- How Traffic Estimates Help Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 12, 2011
Felicia Coover tells us about an algorithm change supporting traffic estimates f ...
- What, I Can't Buy Paid-Search Ads?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 11, 2011
Aaron Wall tells us about another problem with Google's Panda algorithm updat ...
- Managing Quality Scores For Ad Budgets
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 9, 2011
Google has been using quality scores in its bidding system, but on ...
- Researching Negative Keywords
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 5, 2011
What are the different negative keyword structures and the best way ...
- Do Rising Gas Prices Increase Internet Activity?
SearchBlog, Laurie Sullivan - Thursday, May 5, 2011
Gasoline prices in California have hit an all-time high. At the loc ...
- How To Set Up A Mobile Search Campaign
SearchBlog, Laurie Sullivan - Wednesday, May 4, 2011
For those who didn't get a chance to listen in on comScore ...
- Mobile Loyalty Program Built On Paid-Search Features
SearchBlog, Laurie Sullivan - Tuesday, May 3, 2011
Paid-search marketers often talk about loving the ability to tweak campaigns ...
- Search Me: Emitations Rings Up Profit From Royal Wedding
Online Media Daily, Laurie Sullivan - Friday, April 29, 2011
Prince William and Catherine, the Duchess of Cambridge, may have tied t ...
- More Consumers Connect With Paid-Search Ads
Online Media Daily, Laurie Sullivan - Thursday, April 28, 2011
Search campaigns generated stronger click-through rates overall in the first quarter, compar ...
- Mobile Paid-Search Ads Click With Consumers
Online Media Daily, Laurie Sullivan - Wednesday, April 27, 2011
Mobile U.S. paid-search impressions exceeded 10% in the first quarter, the poi ...
- What Gets People To Click On Paid-Search Ads?
SearchBlog, Laurie Sullivan - Wednesday, April 27, 2011
Ask.com turned the "Search" button into an "Ask" button Wednesday after tes ...
- Paid Search With Tom Demers
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 26, 2011
Dave sits down with Tom Demers to talk paid-search marketing. The t ...