- Yahoo Delays Global Bing Paid-Search Rollout
Online Media Daily, Laurie Sullivan - Wednesday, April 20, 2011
Yahoo will halt the rollout of the paid-search alliance with Bing in ...
- The Science Of Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 19, 2011
Successful campaigns take more than picking a few keywords, writing ads, enteri ...
- Paid-Search Budgets Rise 26% For High-Tech Firms
Online Media Daily, Laurie Sullivan - Thursday, April 14, 2011
High-tech companies spent 26% more on paid-search advertising in 1Q, compared wi ...
- Search Marketing To Reach $19.3 Billion In '11, Mobile On Rise
Online Media Daily, Laurie Sullivan - Wednesday, April 13, 2011
Search engine marketing will rise 16% to $19.3 billion in 2011, outsourci ...
- Searches And Paid Search Budgets On Rise
SearchBlog, Laurie Sullivan - Thursday, April 14, 2011
Google bounced back in March, gaining U.S. search market share, according ...
- Why Integrating Search And Display Works
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 13, 2011
Integrating paid-search marketing and display ad campaigns can yield high returns. Markete ...
- Google Testing Expandable Paid-Search Video Ad Unit
Online Media Daily, Laurie Sullivan - Tuesday, April 12, 2011
Google is testing Media Ads, a paid-search ad unit guaranteed to appe ...
- Paid-Search Keywords Spring Cleaning
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 11, 2011
Spring cleaning isn't just about dusting furniture and purging unwanted items fr ...
- Search Study Highlights Facebook, Display Ad Benefits, Complexities
Online Media Daily, Laurie Sullivan - Monday, April 11, 2011
Search engine marketing will become more closely entwined with Facebook and displ ...
- Keyword 'Radiation' Pumps Revenue
SearchBlog, Laurie Sullivan - Monday, April 11, 2011
Marketers allocate between 85% and 90% of their paid-search advertising budgets ...
- SEO And Paid-Search Tips
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 8, 2011
Felicia Coover gives us the rundown of the top paid-search and S ...
- Paid Search Up; Will Facebook Campaigns Offset Returns?
SearchBlog, Laurie Sullivan - Friday, April 8, 2011
Some marketers may have a Zen moment to make a move wh ...
- AdWords Advertisers Gain Free Support
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 6, 2011
Advertisers gained AdWords free phone support, Google announced Tuesday. The support begi ...
- Marin Banks $16 Million In Series E Funding
Online Media Daily, Laurie Sullivan - Wednesday, April 6, 2011
Marin Software plans to announce Wednesday it has secured $16 million ...
- Mobile Paid-Search Bid Management Best Practices
SearchBlog, Laurie Sullivan - Monday, April 4, 2011
Marketers need to keep in mind the nuances for bidding on keywo ...
- 3 Major Retail Paid Search Mistakes
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 1, 2011
Kevin Lee provides retailers advice on how to stay out of bankrupt ...
- Paid Search And Social, Display, Retargeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 1, 2011
John Lee tells us five ways to push through the "proverbial P ...
- SEM April Fool's Day 2011 Product Launches
SearchBlog, Laurie Sullivan - Friday, April 1, 2011
Google has embarked on a "great new adventure," launching gBlimp to gi ...
- Google Targets Ads To Gmail Signals
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Google is working to more accurately target ads to email content ...
- Microsoft Advertising Exchange Moves Real-Time Bidding Globally
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Microsoft officially retired AdECN and switched to the AppNexus platform for real-ti ...
- Mobile Will Generate Up To 30% Of Web Site Traffic
SearchBlog, Laurie Sullivan - Thursday, March 31, 2011
Search remains at the core of most mobile activities. Marketers must lea ...
- Getting The Most From Google AdWords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 30, 2011
Matt Silverman explains how small businesses can benefit from Google AdWords campaign ...
- Searches: What Are The Peak Times For Clicks and Conversions?
SearchBlog, Laurie Sullivan - Tuesday, March 29, 2011
Eighteen months after first offering Google Commerce Search, the engine on Tuesd ...
- How To Ace The MSN adExcellence Test
Around the Net in Search Marketing, Laurie Sullivan - Sunday, March 27, 2011
The 100 adExcellence Exam takes about 90 minutes to take and co ...
- Google Book Decision Becomes Mistake For Authors, Advertisers, Humanity
SearchBlog, Laurie Sullivan - Monday, March 28, 2011
The Google books project might be dead, but it appears at lea ...
- Finding Negative Keywords
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 25, 2011
Tom Demers walks through a review of QueryMiner, a free negative pa ...
- Yahoo Loses Market Share, Will New Search Feature Help?
Online Media Daily, Laurie Sullivan - Thursday, March 24, 2011
eMarketer on Wednesday released search forecasts suggesting it could take more th ...
- Tips To Improve PPC Targeting
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 23, 2011
All marketers want to improve click-through rates (CTRs) and conversions. Melissa Mack ...
- Small Business Owners Still Don't Get Search Marketing
SearchBlog, Laurie Sullivan - Wednesday, March 23, 2011
Search marketing, an intent-driven approach driving the highest returns, should come ...
- Running Facebook Ads Alongside Paid-Search Campaigns
SearchBlog, Laurie Sullivan - Tuesday, March 15, 2011
I've been writing a lot about search marketing companies designing and launchi ...