Commentary

SEM April Fool's Day 2011 Product Launches

/GoogleBlimp

We couldn't make it through April Fool's Day 2011 without the ad industry getting a little zany. So, I've put together a few samples to give you a taste of what folks are working on.

Google has embarked on a "great new adventure," launching gBlimp to give marketers and advertisers a pitch in the sky. The tech company tells us the new fleet of "meticulous" blimps fly above major cities, displaying AdWords ads to a larger audience than ever before.

Supported by success stories, Google says the Blimp Ads can target audiences in "exciting new ways" by specifying the height and location of the blimp, as well as day parting, the time you want ads to run. Advertisers also can target special events like football games, outdoor concerts, meteor showers, and more.

advertisement

advertisement

But the AdWords group isn't the only Google team spoofing users. The Google Gmail team came up with one of its own. The problem with this spoof isn't so far fetched. Search and applications in the future likely will occur with motion and voice commands similar to apps we have seen with home entertainment systems such as Nintendo Wii and Microsoft Xbox.

The Google Gmail team tells us "Gmail Motion uses your computer's built-in webcam and Google's patented spatial tracking technology to detect your movements and translate them into meaningful characters and commands. Movements are designed to be simple and intuitive for people of all skill levels."

Notice that the video of the Google Gmail Motion tool is uploaded to a page titled "YouTube 1911."

And, for marketers wanting to work for Google who think they are always correct, the tech company has the perfect job for you. The Mountain View, Calif., company is looking for an Autocompleter for its Product Quality team. People type more than a billion searches daily on Google and expect the engine to predict what they seek. So, Google Autocompleters will "successfully guess a user's intention as he or she starts typing instantly."

Down the road from Mountain View in San Francisco, search engine marketing technology company Kenshoo has been cooking up its own product designed to "help marketers reach for the sky."

Kenshoo Cloudvertizing enables "geographic targeting by going beyond physical locations and into physical sciences." An API feed from the Total Biological Service (Total BS) lets Kenshoo clients tap into a patent-pending algorithm to serve up 24-hour, 3-day and 10-day forecasts. Marketers can use the data to determine the optimal level of coverage incorporating key metrics like Cloud Travel Route (CTR) and Cumulus Per Cirrus (CPC). I little geeky, but it seems to work.

Select customers in London and San Francisco, where cloud density is highest, have been testing the product. The precipitation for this innovation was the industry trend toward hyperlocal targeting and location-based advertising.

What do you think? Does your company have a product launched on April Fool's Day? Tell us about it in the comments section.

1 comment about "SEM April Fool's Day 2011 Product Launches".
Check to receive email when comments are posted.
  1. Chris Nielsen from Domain Incubation, April 1, 2011 at 4:41 p.m.

    I thought the Google +1 Button (www.google.com/+1/button/) was the April fools joke despite my hearing about it for the first time yesterday. But it seems I may have jumped to the wrong conclusion. I think that is understandable, since anything you put in the hands of users to promote one site over another will quickly become a target of massive spam efforts. "Hey, 1plus my site and I'll 1plus yours, ok?"

    I found the "blimp" joke pretty funny, but only because I see it as a metaphor for the company. Self-inflated (or bloated) and in your face more and more. If you imagine most of the advertising mediums in "Blade Runner" you can share my take on where things are headed... :-) Yes, in time the blimps will up upgraded with searchlights and PA systems...

Next story loading loading..