• Affiliate Marketers Gain Cross-Border Payment Partnership
    Brian Littleton, CEO of 17-year-old ShareASale, expects the deal to improve the payment process for publishers and lower the customer service costs associated with payments across international borders due to poor mail delivery or complex banking setups.
  • Google Featured Snippet Idiosyncrasies And The Way They Work
    Stone Temple Consulting published a report Wednesday that sheds light on the way Google's featured snippets work. This will become more important as voice queries and responses rise and search engines move to one result from many.
  • Wix Worked With Google To Build Automated SEO Platform
    Working with the Google Search Console team, Wix.com engineers created a tool that optimizes and indexes the pages. The integration directly connects to Google Search Console, so users get detailed information about how their site is doing in Google Search.
  • Instagram Stories Hashtag Search Feature Could Increase Trademarks
    Instagram on Tuesday launched the ability to search by location and hashtag, and view related content from shared videos in Instagram posts made public within the past 24 hours.
  • When Google VPS Becomes Next Search Targeting Option
    Google's visual positioning system (VPS), announced at its I/O conference last week, will become the company's next targeting option for marketers looking to increase accuracy when serving search ads. I believe this location data will eventually become another data point in organic search engine rankings and position for paid search.
  • Delta Increases Site Traffic From Paid Search By 852%
    The AAA estimates 39.3 million Americans will travel at least 50 miles from home this holiday weekend. And they'll look for the best airline to get them there.
  • Rakuten Formally Launches Tool To Automate Disclosure Of Influencer Endorsements
    Rakuten Marketing has developed technology that helps advertisers automatically monitor bloggers and publishers working with brands to ensure they disclose any compensation for their endorsements. The company also launched what it calls Brand Quality & Regulatory Compliance Services for affiliate marketers.
  • How OTT Services Will Change Search Advertising, Marketing
    Verizon and AOL will combine data with Yahoo to gain more insight into a variety of topics, from app downloads to over-the-top services, the delivery of apps and services over the Internet, without the need for consumers to subscribe to cable or satellite pay services.
  • Google I/O Leads Into Marketing Next 2017
    Google this week will unveil new innovations on its ad platform based on advances in machine learning and computing technology, and is expected to announce plans at its I/O "festival" to bring the Google Assistant voice app to the Apple iPhone, per one report.
  • The CMO's Role When Choosing Ad, Marketing Tech
    Forrester analysts estimate 37% of all new tech project spending will be related to the CMO, including marketing automation software, marketing data analytics, mobile apps, and related consulting and staff spending.
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