Salesforce.com released the Social Marketing Cloud powered by Radian6 technology on Wednesday. And while the platform's five modules focus on social marketing, I asked Marcel LeBrun, senior vice president, GM of Salesforce Radian6, and Gordon Evans, Salesforce Radian6 product manager, what's in it for marketers as more push to integrate social signals in search.
Bing marketers might have finally found a way to use Microsoft's search engine home page to generate advertising revenue. One hot link in Tuesday's home page photo leads to a promo video for the Discovery Networks TV show "Man vs. Wild - Mountain Side Crash."
Both paid-search spend and clicks rose this holiday season compared with last year. Marketers spent 128% more, driving up consumer clicks. In fact, clicks rose 87% on Thanksgiving Day compared with a year ago, according to Performics. Marketers spent 120% more to drive up clicks on Black Friday this year, to 65%. Cost per clicks (CPCs) rose steadily throughout the week to 34% year-over-year on Black Friday
Retailers did a much better job promoting Black Friday sales and hours through search this year. Dozens of brick-and-mortar stores began offering the discounts on Thanksgiving Day. Macy's, among others, tapped into Sitelinks to promote deals through google.com, which gave searchers anywhere from 15% to 50% off, most offing free shipping.
Microsoft confirmed the acquisition of the video content search engine VideoSurf Tuesday. While the plan to integrate the technology into the Xbox 360 platform will support search and discovery of content on entertainment system, the question becomes: Will VideoSurf and Kinect technology roll into Microsoft Bing?
As Thanksgiving approaches, we reflect on things for which we are thankful. Diagnosed with acute leukemia at 32, Amit Gupta, the founder of photo community site Photojojo and friend of many Googlers, will likely give thanks to those who created a social media video uploaded to YouTube and set ablaze across Tumblr, Twitter, and Facebook.
Google now indexes comments from Facebook and Google+ in search query results. Those comments are one reason that pharmaceutical brands have been slow to implement social media. For good reason.
Get your head out of the search engine optimization and paid search stats for a moment. Did you know that women who play more online games have more sex than females who do not?
Google accounted for 65.38% of all U.S. searches in the four weeks ending Oct. 29, 2011, according to Experian Hitwise. The research firm said Bing-powered search, which includes Yahoo, rose 2%, sequentially, to 28.62% for the month.
Search engine marketing's share of the advertising budget should come in at around $14 billion this year, compared with $12 billion for display ads, according to "The Future Is Now: How display will drive innovation in search and search retargeting." The report, released by search retargeting company Magnetic, and supported by themes that comScore Analyst Eli Goodman and eMarketer Analyst David Hallerman often discuss, takes a look at how the digital marketing landscape will change.