Click-through rates (CTRs) on Samsung mobile devices running Android have begun to rise, closing the gap with Apple iOS in key U.S. and U.K. markets. The company had a CTR index of 1.09, 15% stronger than Apple's in January -- growing to 70% by March, according to a report released Friday.
Attribution modeling -- assigning credit to specific channels -- will become increasingly important as more devices come online, but many search experts agree with Sara Jablon Moked, product marketing manager at Google Analytics, that nearly half of marketers don't do it.
Freescale has developed the KL02 chip that integrates memory, RAM, processor and more into a space about two millimeters square, according to reports. As a fabless manufacturer -- one that doesn't own its own fabrication plant -- if you believe the latest technology from this semiconductor manufacturer won't influence the way you market and advertise products and services online to consumers in the near future, think again. Chips like these make devices like Google Glass commonplace and much easier to produce. We're at the dawn of personal computing. And I'm not referring to smartphones.
Developing and getting users to download an app remains the first part of the challege; promoting and tracking consumer performance is the other. Google will release an AdWords feature that allows marketers to track specific user engagement through the app campaign tool in AdWords after an app that has been downloaded. The app tracks conversions such as signups, video views, purchases and reaching a certain level in a game. It's available in beta for iOS and will become available for Android in July or August.
As the pace of technology changes, search will continue to accelerate. Now, with a deeper connection to Xbox One, Microsoft will sink more money and resources into building out Bing services, which provides the responses when using voice search. Total conjecture on my part -- but it makes sense. Here's why.
In a rare admission by the former eBay CEO, Hewlett-Packard President and CEO Meg Whitman attributes the ability to enter a new segment of the tablet market to Google's operating system, Android. "Frankly, having Android products here helps a lot," she said during the company's fiscal Q2 2013 earnings call. "This $169 Slate helps [HP] cover a segment of the market that we didn't have before." Yes -- HP's Whitman attributes market opportunity to Google Android.
Accessing multiple devices signals a change in consumer behavior -- not just in the United States, but worldwide. In Japan, Yahoo offers a service dubbed Unified Campaigns that supports the growing need to serve search ads across devices and track performance, but how do marketers migrate a campaign from one country to another or across devices? Kenshoo on Wednesday said it began offering support for the product.
My Internet speed sucks. I'm frustrated with paying Verizon Fios more than $120 for phone, basic television and Internet service, and can't even make it through an hour-long television show without my Internet TV pixelating or video Webcast buffering because it suffers from latency. It's not my computer. I have one of the fastest Sony laptops on the market.
Search marketers can expect changes at Yahoo that influence the look and placement of paid-search ads and content in query listings, as part of several changes that should further improve conversions, profits and site traffic. If CEO Marissa Mayer has it her way, purple will become the hottest color as the company, along with Tumblr, makes "the Internet the ultimate creative canvas."
Google mines data for future product ideas through connected screens and applications by tapping into everything from geolocation to historic behavior. Maps will become the future of personalized services as the company pieces together information to gain insights. Let Google into your world, and the relationship gives the company the ability to serve insights to needs the user might not have been aware of.