Creating an online business plan that helps small and mid-size businesses grow requires more than honing paid-search and search engine optimization strategies. It means focusing on the basics, and finding technology and financial backing to support growth on a limited budget by watching where every penny goes. For companies using AdWords or Bing Ads to market products and services, it might mean rethinking the way they use location-based targeting and mobile bid adjustment tools. To help small businesses succeed, Google has initiated several processes to support SMBs, including hosting On Air Hangouts through Google+. Maria Contreras-Sweet, leader of the U.S. ...
What do you think about after being one of the co-inventors of the original Apple Macintosh? I had the pleasure to speak with engineering genius Marc LeBrun. Vungle announced Thursday that LeBrun will lead the engineering team for the video ad company. Here are some of his thoughts on the future of apps, advertising, artificial intelligence and technology. (I still have one of those original Macintosh computers, along with a portable Compaq, in the rafters in my garage.) My first personal computer, Apple's Lisa 210, came before the Mac. For the first few years of my daughter's life, I became ...
China's wealth continues to increase state-funded projects like electric-vehicle charging stations and computer and smartphone operating systems, as part of the country's strategic government initiatives to become more independent. Not everyone wants to talk about the OS that China's government expects to release later this year, and how it could create a barrier of entry to online businesses that affect search marketing, but some of those who understand its influence shared their thoughts with MediaPost. Unlike Chrome, Firefox and Internet Explorer browsers, an operating system determines more of the structure that runs on it.
Amazon continues to become an increasingly powerful marketplace as it builds out an advertising platform and home for original content through Twitch -- but it's the possibilities for online video advertising market that stir one Wall Street analyst.
Oversaturation of TV and online advertisements never really bothers me because I don't watch much television and I turn a blind eye to annoying ads on the Web. One exception is the public service announcement co-developed by the Ad Council and non-profit Connect2Compete. The duo calls the public service announcement EveryoneOn.
Facts sometimes get in the way of people spewing rhetoric, but a complete, unedited video describing a robbery or an officer-involved shooting like the one in Ferguson, Mo. would tell all if uploaded to a secure social media platform to share with law enforcement and communities around the world in real-time.
Building a community typically requires giving stuff away for free. In the case of Google and Bing, the search engine indexing the best content across the Web partly contributes to generating the highest search statistics. Since free tools that generate community efforts work for Google, Facebook, and Microsoft as well as a bunch of other companies developing products, CEO and co-founder Jim Yu said BrightEdge will give it a try.
Predictive bid optimization will change search marketing -- but not the predictive bid optimization we know today. So I asked IgnitionOne President Roger Barnette his thoughts on whether Apple, Google and Microsoft would use the artificial intelligence in Siri, Now and Cortana to build out predictive ad targeting based on their respective technology's AI.
Is there a correlation between Google's use of Dutch auction when taking the company through an initial public offering (IPO) and the AdWords auction model? Google originally launched AdWords with a CPM model and later transitioned it to cost per click (CPC), from seller to buyer-driven. Rather than sellers telling buyers what to view, Google let consumers ask by raising their hand through searches. Transparency and eliminating the fat are two parallels between the Dutch Auction and AdWords model -- but the industry has seen similar themes overall throughout Wall Street, said David Hirsch, managing partner of Metamorphic Ventures, a ...
It's one of those times when images tell a story more than a thousand times better than words -- at least for Google -- especially when that company reads pixels in Facebook's Instagram app. Late Friday Jetpac made it known through their Web site that Google had acquired the company for an undiscovered sum, and that it would cease support as of Sept. 15.