It seems that retailers not only got an early start with holiday sales and promotions this year through paid search and shopping ads, but had a slightly different approach. Nordstrom, Bloomingdale's, Best Buy and others seemed to push consumers to their Web sites and into the physical stores through buy-online and pick up-in-store campaigns.
Thanksgiving Day data released from ChannelAdvisor shows search rose 4.7% as of noon Eastern, compared with last year, and overall sales on Google Shopping grew 35.9%, compared with 2014.
Stuffing and sweet potatoes are the most searched-for recipes across the United States during the past three years, according to Google Trends. The most searched-for method to cook a turkey puts Roasting at No. 1, Smoking at No. 2, and Frying at No. 3.
Retailers will spend on average between $0.90 and $3.41 per click to catch the attention of consumers during the Black Friday holiday shopping season.
A study released from Ofcom, a watchdog in the United Kingdom, suggests that Google and others are not doing enough to make sure kids understand the difference between paid search or sponsored advertisements and organic query results.
The advertising industry stands at the edge of a cliff looking down at the beginning of a new metrics and measurement guide for mobile, in my opinion. This became apparent after Google revealed testing with a handful of brands the ability to stream apps without downloading them. Others have a similar belief.
Search interest for pictures of specific car brands from Chevy, Ford, Mercedes, Lexus and others rose 37% year-over-year -- and about 80% of these searches occur on mobile, according to research released this year, which analyzes how consumers use search, YouTube, images and video to make a purchase. In this case, bigger-ticket items: automobiles.
Now that marketers have access to dynamic creative ads in HTML5, marketers -- especially those focusing on search -- buying display media should know my preferences on publisher sites from my searches on Google, Bing and Yahoo, as well as the swipes and the clicks I make throughout the day.
The North Face will transport 75,000 subscribers of the publication OUTSIDE to the mountains and landmarks of Nepal through a virtual reality campaign (VR) scheduled to run in December. The publisher says it will optimize the content to support the campaign.
Computers are just beginning to identify emotions communicated by the facial expressions in an image. Some call this face tracking -- and it will help Microsoft target better ads.