Marketers who have thought through mobile ad leads might be ahead of the game. xAD will rely on Telmetrics to help validate the performance of its mobile ad network through call-tracking metrics. The company plans to deliver quality lead data for calls placed through mobile ads across the company's platform of mobile search publishers, local directory and navigation providers and carriers.
Microsoft, were you listening or did I just nail your intention to integrate Internet services into Xbox 360 through the Bing search engine and widgets? Early in November I described how the company may have supercharged Xbox 360 through Kinect, the add-on to the Xbox 360 entertainment console, but the one basic tool that could turn the console into a true entertainment experience doesn't exist in the box.
Social media will change the search landscape in 2011. I'll delve into the forecast further in an article in the December issue of OMMA magazine. The topic also became the theme for the Search Insider Summit (SIS) taking place next month in Deer Valley, Park City, Utah. The conference presents a think-tank type environment for marketing professionals at brands, agencies and technology companies like Google, Microsoft and Yahoo.
Google apologized Monday for some Google Analytics users getting increased page views in their accounts due to an unresolved issue in the new feature Google Instant Preview, the ability to see the page in Google search query results by clicking on the magnifying glass without actually clicking through to the Web site.
Viacom said Monday it has blocked full-length episodes of shows it runs on the Internet to users of Google TV, becoming the fifth television programmer refusing to serve up content on the search engine's new Internet television platform. The company says it's evaluating alternative business models. So, until Viacom execs stop acting like children perhaps advertisers need to take ad dollars elsewhere other than MTV, Comedy Central, Nickelodeon, and other related products.
The advertising industry needs to get a handle on technology and metrics. Recently we have seen a flurry of reports that suggest a variety of changes to the way the industry should calculate clicks and impressions, from click-through rates stabilizing to panel-based data from Nielsen that underestimates the amount of time people spend on the Web.
For advertisers it's all about reach and segmenting audiences. "How can I reach more consumers with specific needs through my ads?" On Thursday, Google announced its Google TV Ads platform now reaches 3.3 million homes through Verizon FiOS TV. The deal adds an additional 50 networks. I've been writing about the ability to surf the Web through a television set for years. Some folks developed workarounds, relying on an external hard drive. So, Sony, tell me why you left out a built-in hard drive, especially when you offer a complete line of small laptops, notepads and solid state hard drives …
Georgia Tech researchers created a machine-learning model that enables Web sites to learn dialect and other vernacular to improve search experiences and performance when language for queries might become "unclear or unorthodox."
Advertisers and marketers may not have heard of near field communications (NFC) technology, but the newest version of the Android phone, codename "Gingerbread," supports the chips. Google CEO Eric Schmidt talked about it Monday at the Web 2.0 Summit. As a tech geek writing about NFC for years, I know how the technology will open the door to innovative campaigns on mobile devices that many advertisers and marketers night not thought possible.
When Facebook first introduced the text and small image ads down the right rail, those working in media relations for the social network cringed each time someone called them "paid search," a phrase they insist should be reserved for Google and other search engines. But paid search ads continue to evolve, along with social networks.