Marketers have heard lots about Twitter's move to cozy up with television networks, and now we will begin to hear more about Facebook's. The strategy is based on dayparting and cross-channel -- two familiar features of search marketing.
Microsoft has developed a method that allows marketers to visualize location data in heat maps within Windows Store apps, pulling in public points-of-interest data sources available within Bing Maps, and custom data sources containing the company's own data.
Google has made some updates on how the company reports quality scores via AdWords. The changes are intended to make it easier for advertisers to adjust and revise ads, and get a better idea of what works and doesn't.
About 88% of click paths require more than three clicks, content sites are the last click only 6% of the time; and in affiliate marketing, content creators drive new customers to merchants about 55% of the time, according to a report.
Rather than a revolution, I call Google Chromecast an evolution of products the tech industry will continue to see in the near future. It even helps search marketers reach consumers more often through cross-channel media and devices. Here's how.
Chango, which built a programmatic platform for real-time data-driven marketing, rolled out a retargeting tool Wednesday that brings search engine signals into the Facebook News Feed.
Search marketers trying to reach older adults age 50-plus might want to consider video content. A recent report cites search as one of the top online activities for Boomers and seniors -- 82% and 75%, respectively. Adults age 50 and older take action as a result of searches -- 91% boomers and 85% seniors, respectively.
Bringing the intent signal into social media sites should allow search engine marketers to feel a little more at ease when designing and building campaigns.
Forecasting the performance of paid-search campaigns has never been easy, but Strathcom Media found a bidding and budget automation tool that cut its cost per click in half.
After the Myrtle Beach Chamber of Commerce built a mobile-optimized site to attract potential city visitors and support local businesses, about 30% of Web site traffic comes from mobile devices. The tools to build awareness range from paid search to display and television ads.