Marketers have work to do when it comes to convincing consumers to use their GPS on their mobile phones to track their location to deliver relevant information and offers in real-time.
Purple Cloud, a mobile communications platform, uses several types of technology to connect consumers to employees at businesses through digital location, messages, voice chat and images. It's similar to Google Chat or Microsoft Skype, but it pulls in the consumer's physical location where the conversation is initiated as well as insights from social conversations on Facebook.
Online sales among MarketLive clients rose 19.4% in the second quarter of 2014 on average compared with the prior year. Revenue rose nearly twice as fast as online Web site traffic, fueled by about 5% higher conversions, with the average order value rising more than 5%.
Do you have the patience to wait for a slow Web site page to load, and does the amount of time you're willing to wait coincide with your disposable annual income? Some 52% of survey respondents said a high-performing Web site was the most important expectation for a digital experience.
Brand dollars are the biggest opportunity in mobile app advertising that is not being captured. Much of the digital spend in apps today comes from direct-response advertising. Facebook has experience teaching major brands how to use its platform as a creative canvas. Now it will move past app install ads and teach Sony, GM, P&G and others how to do the same to reengage with consumers.
Five of the top luxury brands that typically keep a tight rein on their image spent nearly $22 million on paid-search Google AdWords campaigns in the U.S. last year, excluding mobile search and product listing ads, MediaPost's SearchBlog hears.
Search remains the No. 1 digital tactic to acquire customers, but attribution modeling hinders attribution and makes the whole process messy. In the 2014 Shop.org and Forrester Research State Of Retailing report, marketers cite several challenges with attribution models. While technology, analytics and organizational hurdles contribute to challenges, the biggest problem remains the inability to recognize consumers across devices and connect the data. Without the proper model, marketers cannot reallocate the amount they spend.
Google spent $5.03 million between April and June, up $1.21 million from earlier in the year, to lobby lawmakers in Washington. Online advertising, patent reform, immigration and surveillance issues were on the agenda.
Domino's worked with advertising agency Crispin Porter + Bogusky (CPB) to redesign the company's brand. One part of the rebranding efforts meant creating a custom font for use across print, packaging, broadcasting, Web, mobile apps, out-of-home and point-of-sale terminals.
Indexing all the world's information to make it available to the masses has become Google's mantra over the years. But how do you open up closed systems to deep link information across screens and operating systems? Wide-scale use of deep linking could have a significant impact on mobile app development and consumer adoption.