Alice zipped down the rabbit hole to Wonderland, emerging on the other side with a new perspective. Consumer behavior and the micro moments remind me of the classic tale. But these days, changes in consumer behavior are anything but magical. We can clearly see that the moments making up an individual's day continue to change the rules in search engine marketing and advertising. Follow Alice down the rabbit hole.
Google Now has integrated 70 additional services through a newly open API. The feature, which comes standard on Android phones, serves information based on the time of day and location. It serves up a simple dashboard of cards, each filled with timely notifications, reminders, and real-time data. What if those cards were triggered on a wearable device by a beacon using Bluetooth LE (BLE) technology?
Marketers need to start thinking more like consumers and consider the devices they use to find information and request answers and the types of technologies connected to the network. Doing the prep work before launching the campaign could produce better results. Here's why.
Google has opened its purse strings to create a secondary marketplace for U.S. only patents. The cash-rich company has set up an experimental marketplace for patent owners to sell their intellectual property. Yes, to Google.
Microsoft has begun rolling out Shopping Campaigns in Bing Ads to a handful of brands, with plans to open the platform to others in the next few months. Shopping Campaigns allows brands to track and optimize the product catalog directly in the ad platform.
It's a long shot, but I woke up this morning contemplating whether Google, in the long term, will continue to pay Sprint and T-Mobile to run data and voice over their respective networks or simply dig deep into their coffers and buy one of the companies. Here's why.
One hospitality brand described behavioral changes based on more consumers using their mobile phone to search for goods and services. The brand marketer said phone calls continue to rise -- not just from clicks on ads, but a variety of Google and Bing services that give consumers the ability to click on a phone number and call the business. This reflects statistics in a Q1 2015 report released by Merkle RKG.
First impressions account for a lot, especially when they appear in search results. Higher impressions without conversions, however, don't bode well for higher competition and cost per click (CPC). Google delivered 138% more impressions than the Yahoo-Bing network across six categories in 2014, but CPCs and competition were much lower for brands advertising on the Yahoo-Bing network, per a report released Tuesday.
Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. The news coincides with the release of Malwarebytes Labs findings last week. Researchers found malvertising in Flash ads involving the DoubleClick ad network.
Whistleblower site WikiLeaks put hundreds of thousands of emails and documents from the Sony Pictures hack into a searchable online archive in the latest setback for a company trying to get past the attack. There are private emails about health questions, but also emails setting up a collective within the corporation to get around the $5,000 limit on corporate campaign donations.