The available search traffic for one of MuscleEgg's top targeted keyword phrases -- flavored liquid egg whites -- is a bit slim, but the company's marketers have managed to turn an anomaly into a thriving advertising and marketing strategy.
No doubt the data labeled "Personal" will become another targeting category for search, display, video and other media across Google's advertising network.
Brian Littleton, CEO of 17-year-old ShareASale, expects the deal to improve the payment process for publishers and lower the customer service costs associated with payments across international borders due to poor mail delivery or complex banking setups.
Stone Temple Consulting published a report Wednesday that sheds light on the way Google's featured snippets work. This will become more important as voice queries and responses rise and search engines move to one result from many.
Working with the Google Search Console team, Wix.com engineers created a tool that optimizes and indexes the pages. The integration directly connects to Google Search Console, so users get detailed information about how their site is doing in Google Search.
Instagram on Tuesday launched the ability to search by location and hashtag, and view related content from shared videos in Instagram posts made public within the past 24 hours.
Google's visual positioning system (VPS), announced at its I/O conference last week, will become the company's next targeting option for marketers looking to increase accuracy when serving search ads. I believe this location data will eventually become another data point in organic search engine rankings and position for paid search.
The AAA estimates 39.3 million Americans will travel at least 50 miles from home this holiday weekend. And they'll look for the best airline to get them there.
Rakuten Marketing has developed technology that helps advertisers automatically monitor bloggers and publishers working with brands to ensure they disclose any compensation for their endorsements. The company also launched what it calls Brand Quality & Regulatory Compliance Services for affiliate marketers.
Verizon and AOL will combine data with Yahoo to gain more insight into a variety of topics, from app downloads to over-the-top services, the delivery of apps and services over the Internet, without the need for consumers to subscribe to cable or satellite pay services.