• Baidu Integrates Video Ads On Android, Native On iOS For Mobile Apps
    Josh Fenn, senior marketing manager at Baidu, told "SearchBlog" that advertisers who use DU Ad Platform stand to benefit from tons of data, analytics and AI technology. The platform integrates behavioral data of more than 2 billion app users worldwide.
  • When Amazon Surpasses Google In Consumer Data
    Amazon's dedicated storefront does little to advance the company's position on its own -- the impact comes from turning the digital content into renewal subscriptions.
  • Search Contributes To Mobile Influence Of $1 Trillion In Retail Sales
    Optimizing data that links images with prices, store hours and locations now plays a major role in search strategies, as online searches are tied to sales in retail stores. Mobile devices contribute to this growing trend, according to a study released in February.
  • New Domains Showing Strong Performance On Par With .Coms
    Knowing that well-established TLDs such as .com and .org can perform positively, a recent study set out to find examples of strongly performing domains for the less common new TLDs such as .google, .microsoft, .seo, .agency, and other words that might drive traffic to a specific Web site.
  • 25% Of Amazon Sellers Use Google AdWords, Search To Advertise, Per Study
    One of the top three biggest fears that sellers have is that Amazon will compete with them for sales. Some 52% are fearful of Amazon taking away their selling privileges, 50% are concerned with rising fees, and 45% are fearful that the marketplace would compete with them. Negative feedback from reviewers at 42%, and their accounts being hijacked at 26% round out the top five fears, according to the survey.
  • Who Will Buy 3Q Digital From Harte Hanks?
    3Q Digital founder David Rodnitzky says the company has done so well recently that for the right price he'd consider talking to the executive team to buy back the company and take it private.
  • Amazon: Mistakes Brands Make
    Marketers from major brands typically think their brand power will drive sales on Amazon, so they don't optimize product listings and run campaigns in the marketplace as they would on Google, Bing or Yahoo search engines. They are losing millions in the process.
  • Google Gets Paid Through Knowledge Graph
    The search engine able to provide the best answer to an individual question based on personal experience and the ability to connect the dots through machine learning ranked highest, followed by speed of the response. Keep my data private followed at no. 3; results are current, No. 4; easy to enter my search, No. 5; and understand my search query, No. 6. The scores ranged from 3.59 as the highest to 3.39 as the lowest.
  • Co-op Funds Move Online Reaching More Gen Z, Millennials
    Traditional co-op budgets are shifting to online. The move is due to the millennial and Gen Z generations, which are less likely influenced by traditional media-television, newspapers and radio. The behavior is changing the way marketers think about co-op funds.
  • How OTT Services Will Change Search Advertising, Marketing
    Sean Galligan, Yahoo's VP and industry lead for technology, media and telecom -- who will soon work for Verizon when the telecom company closes the deal to acquire the media icon -- shared some insights with "Search Blog."
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