A recently onslaught of false friend requests and fake news on Facebook has the company taking major steps to stop the activity, such as developing sophisticated algorithms and running ads on the site and in newspapers.

Less than 15% of marketers trust the data their systems report and for good reason. Each platform reports conversions slightly different, so CRM and marketing data from platforms such as Google, Facebook, Microsoft and others typically don't align.

The proximity of the searcher to the physical address is the biggest factor for users, giving more credence to the advancements Google has made with near-me searches. The physical address in city of search came in at No. 2.

Although ad targeting in email has become a focus for Google, the latest debacle shows the company does not understand the meaning of the context to precisely target ads.

Personalizing the customer experience is the top focus for many retailers to keep up with sites like Amazon. The more personal the experience, the easier to reach them with one keyword rather than three or four. In fact consumers are returning to using one word for searches.

Bryan Seely, a former Microsoft engineer, demonstrated how easy it is to use the Internet's open architecture to record phone conversations of unknown callers to the FBI Secret Service in order to bring to light one vulnerability in Google Maps.

Now with Programmatic Guaranteed available to all users of DoubleClick Bid Manager and DoubleClick for Publishers globally, Google has added two new key features that support buyer audience lists and sponsorships.

About 72% of survey participants believed they understood artificial intelligence, but far fewer could correctly define what it is or what it can do. Only 37% knew that AI can interpret or understand speech.

While 56% say they have little to no insight into social advertising performance trends and return on investments for their campaigns, 60% have little to no insight into how their campaigns perform against benchmarks, and 60% have little to no ability to easily share the performance analytics data they have with other team members.

Some 96% of search engine optimization professionals say their SEO strategy could benefit from using artificial intelligence (AI). About 73% cite the ability to focus on SEO while AI technology analyzes the data; 61%, say AI searches for anomalies in current SEO strategy and fixes them; and 58% believe it keeps their company's SEO strategy up to date current based on what competitors do.