Microsoft Bing passed 20% market share on desktop in the U.S. for the first time in March, per comScore. The shift in search query volume on Bing could tow marketing dollars along with, as brands spend more of their budget in search marketing, though the rate of growth continues to slow.

Major towns in Southern California -- even Los Angeles -- have begun renovating downtown and business districts to build up housing intermingled with local shops. Consumer behavior has prompted the change. We're seeing much more of this in Huntington Beach, near colleges and outdoor shopping centers, where condominiums and apartments reside side-by-side with local shops, creating a neighborhood feel in the middle of larger communities. The Internet enables consumers to find these local shops, especially for new residents or visitors who are not familiar with the surroundings.

Where do you start when searching for products to buy online? About 43% of participants in a recent survey start with Amazon, up from 38% in December. Another 43% said they start with search engines, down from 55% in December.

Hillary Rodham Clinton's political mavens didn't waste any time posting videos on YouTube to launch her presidential campaign Sunday. The highly coordinated effort of the video focusing on new beginnings got mixed reviews. The reaction from the video showing comments -- as well as thumbs up and thumbs down -- demonstrates the rocky ride the candidate will endure.

The Hilton app allows Honors Members to check in and to pick a specific room similar to the way air travelers chose their seat on a plane. A day before arrival, members get a reminder email telling them it's time to pick a room. The hotel visitor gets information on floor plans and available rooms, but the plan to add more details around the map should provide information on views too.

CEO Marissa Mayer continues to push Yahoo into being a mobile-first company, and proof may have surfaced in some screenshots obtained by one media outlet.

Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and an automated auction-based platform that works similar to those focused on search like Bing Ads and Google AdWords. It can allocate budgets across channels, in addition to search engine marketing, depending on the need. Some might call this search-social-display-video platform programmatic, but at the purest sense think of automation. The complete picture's a vision. The self-service platform is only partially built.

U.S. digital video advertising spend will reach $14.38 billion by 2019, up from $7.77 billion this year, per eMarketer. Cisco Systems estimates video content will represent between 80% and 90% of global consumer Internet traffic by 2018. The two trends feed into several insights found in a report released Tuesday, such as how much responsibility digital media teams take for social media buys.

As mobile becomes the dominant media to access information on Web sites across the Internet, will search engines have the same impact when it comes to identifying real-time trends? Deep linking will assist in the ability to track trends from search engines to pages inside mobile apps, but how does that work when starting the search from within the app?

Following Google's recent discovery of unauthorized digital certificates for several of its domains, the company announced its Chrome browser will stop trusting all digital certificates issued by the China Internet Network Information Center (CNNIC). The Web sites appear with the .cn domain name. Mozilla agreed with the move, and also will stop accepting certificates by the CNNIC.