- PPC Hero, Thursday, May 12, 2011 3:16 PM
Felicia Coover tells us about an algorithm change supporting traffic estimates for keywords for paid-search campaigns. Traffic estimates help search marketers to evaluate potential keywords to decide
whether they should add them, and help determine whether bids and budgets are appropriate for these new keywords. Coover explains how the metrics can improve bid adjustment strategies and ad text
writing to grow the campaign.
Read the whole story at PPC Hero »
