- Calgon Launches 'Take Me Away!' Moments Contest
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"Calgon as a brand tended to be for an older demographic," Shar ...
- Making A Comeback From A PR Crisis
Marketing Daily, Ronn Torossian - Monday, August 16, 2010
What's next for Al Gore? ...
- HP Adviser APCO Built Crisis Unit Handling WorldCom, Vioxx
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
APCO is no stranger to controversy, Sarah Rabil reports. ...
- JetBlue Puts Head In Sand Re: Incident
Marketing Daily, Tanya Gazdik - Tuesday, August 10, 2010
Fed-up JetBlue flight attendant Steven Slater's 15 minutes of fame are ticki ...
- With Advice Like This, Some Might Ask, Who Needs A PR Firm?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
The 5,168 headlines Google carries about the ouster of Hewlett-Packard CEO Ma ...
- Making A Comeback From A PR Crisis
Marketing Daily, Ronn Torossian - Monday, August 9, 2010
What's next for Al Gore? ...
- Horizon Media Taps Berwitz As Communications Chief
MediaDailyNews, - Thursday, August 5, 2010
Horizon Media has named long-time public relations executive Scott Berwitz director ...
- Wikileaked. Now What?
Marketing Daily, Vanessa Horwell - Thursday, August 5, 2010
What the Wikileaks publication of classified information means for media. ...
- P&G Re-Ups With NFL, Taps Jerry Rice
Marketing Daily, - Tuesday, August 3, 2010
The company, which became one of the league's top-shelf sponsors last ye ...
- Lay's Enlists Local Farmers For Mobile Tour
Marketing Daily, Tanya Gazdik - Monday, July 26, 2010
"This is a natural extension of that campaign," Lay's Linda Bethea tel ...
- Saab's Muller Has Ambitious Plans For Brand
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
CEO Victor Muller is appealing to owners and fans this week ...
- P&G Touts Tide With R&B Tie-In
Marketing Daily, - Monday, July 19, 2010
The campaign is associated with the lead character's propensity to get mes ...
- The PR Industry: An Economic Bellwether?
Marketing Daily, Vanessa Horwell - Wednesday, July 14, 2010
We need to make ourselves truly indispensable to our clients. ...
- Who Is BP's Darryl Willis?
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Guy in an orange shirt walks up to the camera on ...
- FBI Investigating Fake Javelin Pharmaceuticals Press Release
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 23, 2010
The fake Javelin release reported to the FBI by Business Wire com ...
- Pilots Walk The Gangplank
Marketing Daily, Vanessa Horwell - Wednesday, June 23, 2010
Common sense should have told the Spirit pilots this: a stonewall ...
- NBC Combines Marketing, Promo and PR Departments
Around the Net In Media, Fern Siegel - Sunday, June 20, 2010
NBC News is combining its communications, marketing and promotion arms into o ...
- Roy's Restaurant Chain Launches Tour Promo
Marketing Daily, - Friday, June 18, 2010
Marketing for the "L.A. Ohana Tour" campaign, developed by Roy's agency G& ...
- Edelman Founder Reflects On Firm's Success As He Turns 90
Around the Net In Brand Marketing, Thom Forbes - Friday, June 18, 2010
Editor-in-chief Rance Crain sits down for a video interview with his "favori ...
- PR Newswire Sends Out, Retracts Fake General Mills Press Release
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 17, 2010
A fake press release went out over PR Newswire at midnight E ...
- Sunoco Decal Program Garners Email Addresses; Promotes Brand
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 16, 2010
Sunoco is very pleased with a program it launched 2005 in whi ...
- Office Depot Asks Shoppers To Bare Chair Shame
Marketing Daily, Sarah Mahoney - Tuesday, June 15, 2010
"Throughout the recession, replacing home office furniture wasn't a priority for peop ...
- BP Has A Daunting Task Ahead In Cleaning Up Its Image
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
No less than Howard Rubenstein, the dean of the public relations industr ...
- Crying Over Spilled Coffee
Marketing Daily, Karl Greenberg - Monday, June 14, 2010
Does BP's reputation matter to its bottom line? The quick answer i ...
- West-Coast Chain Launches Retail PR Push
Marketing Daily, - Thursday, June 10, 2010
There will also be social media and promotions centered on Cost Pl ...
- Edelman Taps Former Obama Tech Chief To Lead Digital Media Practice
Online Media Daily, Joe Mandese - Thursday, June 10, 2010
PR giant Edelman has named former Obama Administration new media advisor Micha ...
- PR Is No Substitute For The Truth
Marketing Daily, Vanessa Horwell - Wednesday, June 9, 2010
These are basic, raw reactions on the public's part -- and th ...
- Columnist: BP Should Tell Whining Americans To Take A Hike
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 8, 2010
Bloomberg News columnist Matthew Lynn, writing out of London, has a contrari ...
- Norwegian Lets 'Em 'Rock Out' Via Gibson Guitar
Marketing Daily, Tanya Gazdik - Thursday, June 3, 2010
"Our travel partners are also using the partnership as a talking poi ...
- Even As It Rolls Out Ad, BP's PR Woes Gush Unabated
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
BP's full-page ad in today's New York Times (page A13) carries t ...