- The Great PR Circus
Marketing Daily, - Wednesday, June 2, 2010
Companies become so wrapped up in their own mission statements that th ...
- Arizona: How To Manage A Major Tourism Crisis?
Marketing Daily, Karlene Lukovitz - Tuesday, June 1, 2010
All states have to expect the occasional PR kerfuffle and be prepar ...
- McDonald's Blyth Moves To Fleishman-Hillard
Marketing Daily, - Thursday, May 27, 2010
In his new position, Blyth will be based in Fleishman-Hillard's Dallas offic ...
- Toyota Investment In Tesla, NUMMI Is Smart PR Move
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
Toyota's decision to invest $50 million in Tesla, which plans to ma ...
- Give The Brand A Personality
Marketing Daily, Len Stein - Thursday, May 27, 2010
The more people can relate to the brand as a distinctive, trust-wort ...
- Come Together
Marketing Daily, Vanessa Horwell - Wednesday, May 26, 2010
The (very) positive effects of combined marketing and PR efforts. ...
- Experts: BP, Toyota Share Disastrous Response To Disasters
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
Allison Linn points out that Toyota and BP had both built ...
- Word Ploy: Facebook's Misuse of 'Personalization'
The Social Graf, Erik Sass - Monday, May 17, 2010
I'm not a language snob or a nitpicker, and I have resign ...
- Your Ayes Tell Me Yes, Yes, But... The PR and Marketing Clash
Research Brief, Jack Loechner - Thursday, May 13, 2010
A Vocus "Snapshot of Integrated Communications" summary from March 10, 2010 ...
- Advice To BP That It Didn't Ask For
Marketing Daily, Vanessa Horwell - Wednesday, May 12, 2010
I invited PR industry and marcomm experts to share their views ...
- Massey Energy Response Was Pitiful
Marketing Daily, Aaron Kwittken - Tuesday, May 4, 2010
CEO Don Blankenship squandered an opportunity to earn the respect of h ...
- Augmented Reality Extends Hotels.com's TV Effort
Marketing Daily, Aaron Baar - Monday, May 3, 2010
Hotels.com will begin promoting the augmented reality technology through a print advertisi ...
- BP Fumbles Social Media Response to Spill, What Should It Do?
The Social Graf, Erik Sass - Monday, May 3, 2010
In terms of bad PR, it doesn't get much worse than BP ...
- Sony Pushes Its Dash Without A Hint Of Flash
Marketing Daily, Aaron Baar - Thursday, April 29, 2010
"Sony hasn't had a strong marketing plan for years," John Biggs, editor-in-chi ...
- 'Thought Leadership' Is Next PR Frontier
Marketing Daily, Len Stein - Thursday, April 29, 2010
Committing to an ongoing campaign is the best way to demonstrate indust ...
- Why PR, Start-Ups Don't Always Mix
Marketing Daily, Vanessa Horwell - Wednesday, April 28, 2010
I ask start-ups everywhere to think before they turn to PR ...
- Steve Keyes Retiring From Volkswagen
Marketing Daily, - Monday, April 19, 2010
Steve Keyes, longtime media relations pro at Herndon, Va.-based Volkswagen of Americ ...
- Google Earnings Release Becomes Story Unto Itself
Online Media Daily, Joe Mandese - Friday, April 16, 2010
Google shook up the financial community - or at least, the financi ...
- Toyota Gets Confrontational In Its PR Startegy
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Toyota has toughed its approach to critics in recent weeks, including t ...
- Salesmanship In PR
Marketing Daily, Vanessa Horwell - Thursday, April 8, 2010
Should more emphasis be placed on sales skills within agencies and ...
- MLB Promotes Courtney To Head Of PR
Marketing Daily, - Tuesday, April 6, 2010
Patrick Courtney has been promoted to SVP of PR at Major Leag ...
- Mutual Of Omaha Kicks Off 'Aha' Moment Tour
Marketing Daily, Tanya Gazdik - Tuesday, April 6, 2010
Social media and PR are being used to promote the tour, sa ...
- Carol Cone, Leader In Corporate Goodness, Joins Edelman
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
...
- In Light Of New Verizon iPhone Rumors, Press Wonders If The WSJ Is Apple's 'Leaky News Valve'
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 30, 2010
Citing unnamed sources, The Wall Street Journal suggests that Apple will challen ...
- Big Banks Launching Image Campaign To Woo Public
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
The Financial Services Roundtable, which represents the 150 largest banks and insuran ...
- 'Real Women' Drive Philly Cream Cheese Digital
Marketing Daily, Karlene Lukovitz - Wednesday, March 24, 2010
Kraft Food's Philadelphia Cream Cheese is teaming with Food Network star Pau ...
- Sayonara, So Long, Goodbye!
Marketing Daily, Vanessa Horwell - Wednesday, March 17, 2010
Toyota can bring in the best PR teams, they can bring ...
- The Mother of All Bad Ideas: Puzz Roulette
The Social Graf, Erik Sass - Thursday, March 11, 2010
Call it edgy, call it innovative, call it forward-thinking, call it whatev ...
- Taming Tiger
Marketing Daily, Vanessa Horwell - Wednesday, March 3, 2010
Moral and scientific arguments aside, who are we to judge if Tig ...
- Toyota's Crisis: Prism Into How Social Media Has Radicalized Public Relations
Social Media Insider, Catharine P. Taylor - Wednesday, March 3, 2010
True-confessions time: I used to be a PR person -- back wh ...