- Martha Stewart, Public Relations Failure
Marketing Daily, Drew Kerr - Monday, August 8, 2011
Martha Stewart may have been a genius in marketing herself to millio ...
- Murky Murdoch And The News Corp.
Marketing Daily, Vanessa Horwell - Tuesday, August 2, 2011
A bit of distrust in the media is never a bad thin ...
- July's Five Worst Ad/PR Mistakes
Around the Net In Media, Phyllis Fine - Monday, August 1, 2011
If you think you made bloopers in July (OK, blame the heat ...
- Famed Chef Helps Safest Choice Eggs-plain Benefits
Marketing Daily, Karlene Lukovitz - Wednesday, July 27, 2011
The first two videos feature Giuliano Hazan using Safest Choice in prepari ...
- Bertolli Campaign Features Celebrity Chef App
Marketing Daily, Karlene Lukovitz - Friday, July 15, 2011
Bertolli's primary goal in the U.S. is to take its efforts ...
- The Fine Art Of Corporate BS
Around the Net In Media, Phyllis Fine - Thursday, July 14, 2011
"You've crafted a cogent, concise statement about your company. It's ready ...
- How Will Netflix Respond to Social Media Backlash?
The Social Graf, Erik Sass - Wednesday, July 13, 2011
Thank you Netflix, a.k.a. the company who kicked the hornet's nest! Aft ...
- Hillshire Farm Spoofs Women's Secret Motivations
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
- Hilton Garden Inn Campaign 'Speaks Success'
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2011
Hilton Garden Inn is launching an integrated ad campaign developed to spe ...
- Dirty Men, Double Entendres, Damage Control
Marketing Daily, Vanessa Horwell - Tuesday, June 28, 2011
There's no doubt that Weiner's lack of a PR powerhouse made ...
- Winning Cannes Like Taking Candy From The Rabble
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 21, 2011
The Cannes Lions often jolt us out of our own jingoistic PO ...
- 10 Reasons Why PR Professionals Should Be Using Social Video
Video Insider, David Murdico - Thursday, June 16, 2011
I've often argued that video is a tool of social media. ...
- Dole Blitzes Key Cities to Pump Up Banana Sales
Marketing Daily, Karlene Lukovitz - Friday, June 10, 2011
For the second summer in a row, the company and its agenc ...
- Women's Pay: Equal Or Is Answer Elusive?
Marketing Daily, Vanessa Horwell - Wednesday, June 1, 2011
When International Women's Day rolled around in March, I contemplated the top ...
- Ben & Jerry's Expands Tweet-driven Freebies Tour
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
In addition to their pre-planned stops at retailers, community events, businesses ("offi ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- Wisconsin, Denver Launch Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, May 21, 2011
The strategic vision for the Wisconsin campaign was based on research conduct ...
- Burson Blew Secret Services Opportunity
Marketing Daily, Steve Lundin - Friday, May 20, 2011
Instead of pointing the finger of blame at Facebook, it should ha ...
- Grey Goose TV Spot Backs New Facebook Initiatives
Marketing Daily, Karlene Lukovitz - Tuesday, May 17, 2011
The television buy and supporting digital and other media (including streaming vide ...
- Repeat Offenders: Word Crimes Revisited
Marketing Daily, Vanessa Horwell - Monday, May 16, 2011
These crimes continue and I feel a duty to round up t ...
- Stupid PR Tricks: The Facebook-Google Edition
The Social Graf, Erik Sass - Monday, May 16, 2011
Oh, such hilarity. Where to start? The total lack of common sens ...
- Whispers About Privacy Become Embarrassingly Public
Marketing Daily - Top of the News, Thom Forbes - Friday, May 13, 2011
The home-page tease on the San Jose Mercury News website this morni ...
- Mendes, Watts Star In P&G's Pantene Campaign
Marketing Daily, Karl Greenberg - Thursday, May 5, 2011
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey N ...
- Social Media Makes Us Lazy? No, Not Really
Marketing Daily, Rosanna Fiske - Wednesday, April 27, 2011
Every few months, a new meme gathers more attention in the ...
- No Such Thing As Bad Publicity? We'll See...
Online Spin, Kaila Colbin - Friday, April 22, 2011
First there was Dave Carroll. Back in the spring of 2008, Unit ...
- Hoover's ABC Boycott: Maybe Bogus, But 'Genius' PR
Around the Net In Brand Marketing, - Thursday, April 21, 2011
Hoover got lots of publicity earlier this week when it announced t ...
- Saying No Won't Make Them Go Away
Marketing Daily, Drew Kerr - Wednesday, April 20, 2011
In the end, there is more to lose by ducking down a ...
- Fixing Rep Of A Brand That's Too Big To Fail
Marketing Daily, Vanessa Horwell - Tuesday, April 19, 2011
Johnson & Johnson will emerge from this crisis with an effective ...
- When personal and virtual networking worlds collide
Notes from the Digital Frontier, Lisa - Tuesday, March 29, 2011
As a public relations student, I am always, always, always told ...
- Wanted: A One-Size-Fits-All Answer For Sports PR
Marketing: Sports, Dan Lobring - Tuesday, April 5, 2011
Overseeing the public relations department at a sports marketing agency, you essential ...