- Fenton Opens London Outpost
MediaDailyNews, Fern Siegel - Monday, December 12, 2011
Fenton has opened its first international office in London and named Alis ...
- Mercedes Taps Christian Bokich As New PR Manager
Marketing Daily, Karl Greenberg - Thursday, December 1, 2011
Mercedes U.S. operations has hired Christian Bokich as the new manager ...
- Holding Companies Alter Their Marketing Mix, Go On PR Buying Spree
MediaDailyNews, Steve McClellan - Thursday, December 1, 2011
Independent PR firms looking to cash out may want to knock ...
- WPP Adds Glover Park To D.C. Empire
MediaDailyNews, Steve McClellan - Tuesday, November 29, 2011
WPP has agreed to acquire the Washington D.C.-based Glover Park Group, t ...
- WPP Acquires The Glover Park Group
Raw, Steve McClellan - Tuesday, November 29, 2011
WPP has acquired the Washington D.C.-based Glover Park Group, the holding compa ...
- PUMA Unveils Pumagility Brand
Marketing Daily, Sarah Mahoney - Tuesday, November 22, 2011
The German shoe company says the launch is the largest investment ...
- Occupy What?
Marketing Daily, Vanessa Horwell - Friday, November 18, 2011
If ever there was a group in America that could benefit fr ...
- Omnicom Acquires PR Shop Marina Maher Communications
Raw, Steve McClellan - Wednesday, November 16, 2011
Omnicom Group confirmed today that it has purchased Marina Maher Communications (MMC ...
- Exploring Emerging Media
Marketing Daily, Len Stein - Thursday, November 10, 2011
Video mapping is PR's hottest buzz generator. ...
- Virgin America's PR Headache
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 9, 2011
Virgin America customers were outraged by the airline's snafus when it switch ...
- United States Of America Gets Its Brand On
Marketing Daily, Aaron Baar - Monday, November 7, 2011
Get ready for "Brand USA," an advertising and marketing effort set ...
- More PR BS
Online Media Daily, George Simpson - Friday, October 28, 2011
Ad Age Blogs this week saw fit to allow Rosanna M. Fisk ...
- Lindor Refreshes Packaging, TV Approach
Marketing Daily, Karlene Lukovitz - Monday, October 17, 2011
The new TV ad, scheduled to run through the holidays and t ...
- Smart To Break TV Ad, Event Program
Marketing Daily, Karl Greenberg - Friday, October 14, 2011
Daimler AG's Smart division, which makes ultra-diminutive cars with room for tw ...
- IPhone 4s-teve: There Was No App For That
Marketing Daily, Vanessa Horwell - Wednesday, October 12, 2011
It's unfortunate that for all the hype, "The Jesus Phone" -- ...
- Whataburger: TV Part Of Major New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, October 6, 2011
The fast-casual chain's campaign -- to span television, radio, outdoor and onli ...
- Old School Media Is Still Relevant, For Now
Marketing Daily, Vanessa Horwell - Friday, September 30, 2011
For all the funerals planned and obituaries written for traditional journalism ...
- Newfangled Fams Inspire Media Relations Makeovers
Marketing: Travel, Vicky Hastings - Tuesday, September 27, 2011
The recipe for press trips, a longtime staple of tourism marketing, h ...
- Mediabrands Taps Kerzner's Snyder As Communications Chief
MediaDailyNews, - Monday, September 19, 2011
Interpublic's Mediabrands has named Lauren Snyder Chief Communications Officer. Synder, who w ...
- Bloggers Blow Up ConAgra's PR Event
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 7, 2011
When ConAgra tried a bit of social media jiu jitsu last mont ...
- Facebook Is Now PR-Savvy, Says Facebook PR Consultant
The Social Graf, Erik Sass - Wednesday, September 7, 2011
Despite what you may have heard, Facebook's management is actually closely attun ...
- The Leave-Behind School Of PR
Online Media Daily, George Simpson - Friday, September 2, 2011
Following Apple's stunning success of once again garnering press by leaving ...
- Why Do Some Sabotage Their Own PR Efforts?
Marketing Daily, Vanessa Horwell - Thursday, September 1, 2011
If you are in the PR profession, it's very likely that y ...
- Gallup's Half-Full, Half-Empty News For PR And Ad Business
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
Gallup's annual poll of which industries Americans love and hate put advertisi ...
- Emergen-C Launches Extension For Kids
Marketing Daily, Karl Greenberg - Tuesday, August 30, 2011
The company is timing the launch with the beginning new school ye ...
- Not That We Need This News
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
British Petroleum is going to have to crank up the damage-control machi ...
- A Situation Tailor-Made For A Slow News Month
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 18, 2011
Okay, I admit it. There are some things I'm totally clueless abo ...
- The Rise Of Opinion 'News'
Marketing Daily, Vanessa Horwell - Tuesday, August 16, 2011
With the downsizing of print media and the rise of the blo ...
- Sara Lee Deli Gets Integrated
Marketing Daily, Karlene Lukovitz - Monday, August 15, 2011
Taglined "Meat Brought to Perfection," the campaign seeks to build trial ...
- Hilton Garden Inn Launches 'To-Do List' Contest
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2011
Each grand prize winner will receive a three-day/two-night trip totaling approximately $5,00 ...