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Bloggers Blow Up ConAgra's PR Event

When ConAgra tried a bit of social media jiu jitsu last month, inviting bloggers to what they thought was a new Italian restaurant in a West Village brownstone in NYC, apparently run by George Duran, the chef who hosts the "Ultimate Cake Off" on TLC, they got ConAgra frozen dinners instead.

The effort, by Ketchum PR, included hidden cameras capturing attendees supping on the company's Three Meat and Four Cheese Lasagna by Marie Callender's and Razzleberry Pie, also from Marie Callender's. The idea was to use the footage for promotional videos on YouTube and its Web site, and for bloggers to generate buzz about being pleasantly surprised. They weren't.

Read the whole story at The New York Times »

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