- Lesson For Fresno: Know What You Want
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 8, 2012
Fresno City Hall's effort to hire a communication expert has collapsed. T ...
- Wild Turkey's First TV Spot 'Gives 'Em The Bird'
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2012
The spot will run through the spring in 30- and 15-second versio ...
- Mitsubishi Hires A Temp So You Can Drive
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
The temps who will perform the duties for the three people Mitzubis ...
- Smoothie King: Write Us A Jingle
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2012
The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ad ...
- Canada's Tempest in a Juice Glass
The Social Graf, Erik Sass - Tuesday, April 10, 2012
For most big brands there often comes a moment in which th ...
- Dunkin' Launches Multi-Platform Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of i ...
- Skittles Candy And Trayvon Martin's Death
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Rashaun Collins, who owns the Discreetly Greek T-shirt company in Minnesota, sli ...
- Company Reputation Translates Into Stock Value
MediaDailyNews, Steve McClellan - Friday, March 16, 2012
In the social media age, where word of a company can spre ...
- Goldman Resignation: Righteous, Or Just Indignation?
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 15, 2012
He didn't really say that, did he? Clients are known as "muppets ...
- 4As Holds PR Conference To Address Changing Demands
MediaDailyNews, Steve McClellan - Wednesday, March 14, 2012
Next month (April 25-27), the American Association of Advertising Agencies is holdi ...
- Kleenex Brings Back 'Atrapa Estornudos'
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
This year, the company is talking more directly to moms, and dangli ...
- CCFC, Other Groups Target 'Lorax' Movie Tie-Ins
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
The Campaign for a Commercial-Free Childhood has launched a campaign urging paren ...
- Hotel Brand, PR Agency Celebrate 25 Years
Marketing: Travel, Harvey Chipkin - Tuesday, February 21, 2012
What does longevity mean at a time when 140 characters convey ...
- Burt's Bees Launches Gud, Aimed At Gen Y
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2012
Burt's Bees may have a loyal customer following among 30-something women wi ...
- Many Marketers Need An Image, Reputation Makeover
MediaDailyNews, Steve McClellan - Tuesday, February 7, 2012
At a time when consumers are demanding more transparency from companies ...
- The Cautionary Tale Of The Komen Foundation
Performance Marketing Insider, Derek Gordon - Monday, February 6, 2012
What a week for the Susan G. Komen for the Cure foundatio ...
- How Can Komen Come Back with Social Media?
The Social Graf, Erik Sass - Monday, February 6, 2012
Like so many big brands before it, Susan G. Komen for t ...
- Ax Said To Fall On Goldman's Sharp-Tongued PR Guy
Marketing Daily - Top of the News, Thom Forbes - Friday, February 3, 2012
The "New York Times" contains a catch-up story today about 20 executi ...
- Leno, Seinfeld Want Acura's NSX
Marketing Daily, Karl Greenberg - Tuesday, January 31, 2012
The Super Bowl campaign includes a pre-game release of a 1-minute 50-seco ...
- Ball Park: Men 'Easier Fed Than Understood'
Marketing Daily, Karlene Lukovitz - Friday, January 27, 2012
The campaign spans TV, print, digital, social media, in-store activations and publ ...
- PRSA Searches For Meaning Of Life
Marketing Daily, Steve Lundin - Tuesday, January 24, 2012
This hand-wringing, flop sweat-inducing, anxiety-ridden search for sublime succinctness promises to expla ...
- No Sweat! Tips For Shaping Up Your 2012 Tourism PR Program
Marketing: Travel, Vicky Hastings - Monday, January 23, 2012
Their bags are packed and they're ready to go. Yes, tourism ...
- Cruise Lines Left Agents High And Dry
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2012
"All cruise lines should have been out touting the actual safety reco ...
- Anti-SOPA Campaign: An Instant Case History In The New PR
Marketing Daily - Top of the News, Thom Forbes - Friday, January 20, 2012
The young pups of the internet have a few tricks to tea ...
- Cruise Industry Braces For Reaction To Disaster
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 19, 2012
New Yorkers sometimes speak with more passion than logic but that oft ...
- IPG's Mediabrands Taps Havas/MPG's Lenz For Communications Role
Online Media Daily, Joe Mandese - Thursday, January 12, 2012
Belle Lenz is stepping down as director of corporate communications at Hava ...
- Papa John's Handles PR Fiasco
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
Minhee Cho is probably the wrong person to do a PR screw ...
- DDB Loses PR Pros: Sloan Forms Shop, Delanghe Heads to MDC
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
There are changes afoot within the top PR ranks at two agen ...
- No Ho-Ho Dept.: 'Asinine' Dr. Phil Trashed
Around the Net In Media, Phyllis Fine - Friday, December 23, 2011
For all you Scrooges and Grinches sick of seasonal sweetness and ligh ...
- Bowled Over By Blagojevich
Marketing Daily, Vanessa Horwell - Tuesday, December 13, 2011
Maybe he thought his retro mop-top/'80s-poof hairdo would equal the success ...