- Pizza Hut Expands Bowl 'Hut' Campaign With Freebie
Marketing Daily, Karlene Lukovitz - Monday, January 28, 2013
These new promotions follow on the campaign's now-closed social/UGC competition, in whi ...
- Promotional Pioneer Daniel Edelman Dies
Around the Net In Media, Phyllis Fine - Wednesday, January 16, 2013
PR veteran Daniel Edelman, who died yesterday at the age of 9 ...
- Dan Edelman, Who Transformed PR, Dies At 92
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 16, 2013
Daniel J. Edelman, who founded his eponymous agency in Chicago in 19 ...
- The NRA Does Approve Of Video Games - It Just Made One For The iPhone
MoBlog, Steve Smith - Wednesday, January 16, 2013
Not that it seems to care about PR -- the NRA's targ ...
- The Word On Dreamliner Glitches: 'Teething Problems'
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 10, 2013
A string of glitches to various systems in Boeing's new 787 Dreamlin ...
- Lenovo Offers Ultimate NFL Fan Dream
Marketing Daily, Aaron Baar - Saturday, December 15, 2012
To promote the contest, Lenovo partnered with FunnyorDie.com to create a seri ...
- Motivational Maestro Zig Ziglar Dies At 86
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 29, 2012
Motivational speaker, author and corporate trainer Hilary Hinton "Zig" Ziglar died yesterd ...
- Jay Jaffe, Founder Of Jaffe PR, Dies At 68
Marketing Daily, Nina Lentini - Friday, November 23, 2012
Jay M. Jaffe, founder and CEO of Jaffe PR, a public reputati ...
- Toy Product Blasts Into Holiday Season
Marketing Daily, Aaron Baar - Friday, November 23, 2012
With so many kids finding entertainment in electronics, paintball products and sporti ...
- Chick-fil-A As Crisis Case Study
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 6, 2012
This summer, the president and COO of Chick-fil-A, Dan Cathy, told t ...
- Chik-fil-A Rises In Spite (Or Because) Of PR
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 26, 2012
Consumer use, visits and ad awareness for Chik-fil-A were all up measurab ...
- Selling History, Humor And Cartoons
Marketing: Entertainment, Alison Hill - Thursday, October 18, 2012
How do you market a book that combines serious history, irreverent humo ...
- Called On The Carpet
Marketing: Entertainment, Alison Hill - Monday, September 24, 2012
How to have a winning awards season ...
- PR Ethics: Pay-For-Play Poses Conflicts
Marketing: Travel, Vicky Hastings - Monday, September 24, 2012
Providing freebies, or "comps," to travel writers has been a long-time destinati ...
- Canon Imagination Goes To Hollywood And Beyond
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
How does a camera company get away from the product-attributes trap? Y ...
- Lunchables Teams Online Prizes, Mall Game Kiosks
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Kraft Foods' Lunchables has launched an integrated "Never Be Bored Again" campai ...
- Chick-fil-A PR Exec Dies Mid-Crisis
Marketing Daily, Nina Lentini - Saturday, July 28, 2012
In the middle of a public relations nightmare related to Chick-fil-A's CEO ...
- Fleishman-Hillard Launches Unit To Address Muslim Consumers
MediaDailyNews, Steve McClellan - Thursday, July 19, 2012
Omnicom PR shop Fleishman-Hillard today launched a new unit dedicated to helpi ...
- Shantz To SVP, Digital Analytics, Porter Novelli
MediaDailyNews, Steve McClellan - Tuesday, July 17, 2012
Omnicom PR shop Porter Novelli has tapped Joe Shantz as senior vi ...
- Kantar Gains Control Of Press Index
MediaDailyNews, Steve McClellan - Tuesday, July 10, 2012
Kantar, WPP's market research operation, has entered into "binding agreements" to acqui ...
- People Stink: How Far Can $25,000 Go In Social Media?
Marketing Daily, Sarah Mahoney - Friday, July 6, 2012
Agion, a biotech company, had a problem: It had a great n ...
- Gain Goes For Odor Ardor
Marketing Daily, Aaron Baar - Monday, July 2, 2012
Scent can be a powerful motivator, evoking memories and emotions in peop ...
- Facebook, Finally, Gets A Woman On Its Board
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 26, 2012
From a public relations point of view, the ascendance of Facebook C ...
- WPP May Buy Press Index
MediaDailyNews, Steve McClellan - Thursday, June 14, 2012
WPP is in talks to buy media-monitoring company Press Index. The estimat ...
- SPAT: Use Social Media, PR To Jump-start Your Campaign
Marketing: Causes, Paul Jones - Monday, June 4, 2012
More cause marketing campaigns are activated by low-cost and no-cost social med ...
- Test Your Tourism PR IQ
Marketing: Travel, Vicky Hastings - Monday, May 28, 2012
Think you're up to date on how to manage travel public relatio ...
- Calif. Launches Mental Illness Social Media Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
The campaign aims to dispel the misconceptions many Californians have about peop ...
- Halo Ups Cohn To SVP, PR
MediaDailyNews, Fern Siegel - Thursday, May 17, 2012
The Halo Group, a New York branding and marketing communications agency, announc ...
- Soft Drinks Push Back At Obesity-Related Pressures
Marketing Daily, Karlene Lukovitz - Saturday, May 12, 2012
The American Beverage Association (ABA) and members Coca-Cola Co. and PepsiCo a ...
- Lesson For Fresno: Know What You Want
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 8, 2012
Fresno City Hall's effort to hire a communication expert has collapsed. T ...