- Irv Gordon To Hit 3 Million Miles; Volvo Celebrates
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
Volvo's Geno Effler says he's expecting lots of views of the vid ...
- Booz Allen Mounts A Defense
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 11, 2013
Edward Snowden, who has identified himself as the source of leaked informati ...
- How Will Al-Jazeera Impact Public Relations And TV Viewers?
Marketing Daily, Ronn Torossian - Thursday, June 6, 2013
In an era in which nearly all others in the media wor ...
- Cruise Industry Missing Positive PR Opportunities
Marketing: Travel, Allison Schroeder - Thursday, June 6, 2013
People love a good PR disaster. As if there were a brig ...
- Dollar General, P&G Team Up For Vets
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
Point-of-sale materials, in-store fliers, the P&G brandSAVER and the retailer's website ste ...
- Future Marketers Say Facebook Most Important Social Communicator And Twitter An Ad Medium
Research Brief, Jack Loechner - Tuesday, June 4, 2013
According to results from a report by the MediaSchool Group, 70% ...
- Balance Bar Unveils 1st National TV Ads In 10+ Years
Marketing Daily, Karlene Lukovitz - Wednesday, May 22, 2013
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respective ...
- Abercrombie & Fitch CEO Comes Out Ahead
Mad Blog, - Friday, May 17, 2013
Have you noticed that things tend to get more interesting when Kirst ...
- Enterprise Seeks Opening In Rental Car Market
Marketing Daily, Karl Greenberg - Wednesday, May 1, 2013
The program puts street teams in transit stations, and includes larger even ...
- The World Of PR: Surrounded By Luxury Items
MediaDailyNews, George Simpson - Friday, April 26, 2013
In case you were busy berating your PR firm for lack ...
- Tracking What Matters: A New Mindset For Evaluating PR
Marketing: Travel, Vicky Hastings - Tuesday, April 23, 2013
Numbers don't tell the full story, it turns out. After considering circulati ...
- Haagen-Dazs Gelato Launch Uses 'La Dolce Vita' Theme
Marketing Daily, Karlene Lukovitz - Friday, April 19, 2013
Haagen-Dazs -- the ice cream brand with the Danish-sounding name that w ...
- Coste To Run MDC Partners Network
MediaDailyNews, Steve McClellan - Tuesday, April 16, 2013
MDC Partners has tapped agency veteran Andre Coste to manage a n ...
- For Immediate Release: More BS
MediaDailyNews, George Simpson - Friday, April 5, 2013
I was reading a press release yesterday that included the phrases world-clas ...
- Marketing Funnel Lexicon: Top-Funnel Programs
Marketing Daily, David Karel - Thursday, April 4, 2013
Top-funnel campaigns convey what your company does, why your products are uniqu ...
- Boston Market Builds On Momentum With Ribs Rollout
Marketing Daily, Karlene Lukovitz - Monday, April 1, 2013
The new ribs introduction is being supported by an integrated campaign spanni ...
- Rockport Fuses Charisma, Comfort
Marketing Daily, Aaron Baar - Monday, April 1, 2013
The new effort showcases the company's "Style Made Comfortable" ethos through vid ...
- To Respond Or Not To Respond ... That Is The Question
Marketing: Health, Janene Ferrara - Friday, March 29, 2013
As PR professionals, we are experts in media relations. Having deep, entrench ...
- They Wanna Play In The Big Leagues, But They Don't Have The Control
Garfield at Large, Bob Garfield - Monday, March 25, 2013
In honor of the new baseball season, here is another edition ...
- I See London, I See France: Lululemon Wears Crisis Well
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2013
But crisis-management experts say the brand is wearing its 15 minutes wel ...
- Don't Waffle On Making A Digital Disaster Recovery Plan
Performance Marketing Insider, Robin Simkins - Wednesday, March 20, 2013
As a rule, any brand should have its messaging in order, includi ...
- Adidas Goes All In Worldwide For Girls
Marketing Daily, Karl Greenberg - Friday, March 15, 2013
Adidas is bringing girls together worldwide with a new social program, #mygirl ...
- Dear Rance, Are You Being Obtuse On Purpose?
Garfield at Large, Bob Garfield - Monday, March 11, 2013
Purpose is not a campaign or a gimmick or PR window dressin ...
- 'Going Rogue' Again? Keeping Client Communications In Check
Marketing Daily, Vanessa Horwell - Wednesday, March 6, 2013
Despite living in an age of instant communication, some maverick-prone clients fa ...
- PR Watch - Here Comes Pageview Journalism
Marketing Daily, Len Stein - Wednesday, March 6, 2013
In a world where citizen journalism is steadily gaining influence, tech writ ...
- Ingram To Head IPG Oxygen, Focuses On Sabic Account
MediaDailyNews, Steve McClellan - Friday, March 1, 2013
Interpublic has appointed McCann World Group's Julian Ingram to oversee IPG Oxyge ...
- The 2013 OnMedia 100 Top Companies
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
This year's OnMedia100 top companies -- plus 30 to watch -- represe ...
- Ikea Defends Its U.S. Meatballs
Marketing Daily, Sarah Mahoney - Monday, February 25, 2013
IKEA, reeling from the news that meatballs in some of its Europe ...
- Can Carnival Weather The PR Storm?
Marketing Daily - Top of the News, Thom Forbes - Monday, February 18, 2013
None of the listed antonyms for triumphant -- defeated, failing, losing, unsuccessf ...
- Lay's Announces Crowdsourced Flavor Finalists
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2013
From now until May 4, consumers can vote each day for the ...