Tag results for "pr"
- Glenlivet Events Reward, Create New Brand LoyalistsThe Glenlivet is hosting a series of 45 upscale "learning experience" even ...
- Coke Under Heavy Fire; Also Loses Chief N.A. MarketerThe brand is the subject of a petition from LGBT supporters relati ...
- How Fox News Waged PR War On Blog PostsDuring the middle to late '00s, Fox News PR staffers had t ...
- Adland Daily Special: 'Muy Grande Bullshit Burrito'Oh, the troops have really been flinging it this week. But hec ...
- Wanted: PR Pro With Mad Social Media SkillzBefore I started my own PR company, in the days when ...
- Why Most Ads Are Crap--Not Enough Women Making Them?An industry movement is trying to change that. Meanwhile a big ...
- Q&A: Target Flavors Content To Feed InfolustThe Minneapolis-based retailer isn't alone in its mania for content. A surv ...
- Mondelez Launches Multi-Year Soccer SponsorshipsThe timing of Mondelez's soccer initiatives reflects the sport's unprecedented popularity ...
- At The ANA, A Call To Differentiate Or DieJohn Costello, president of global marketing and innovation for the brand, talk ...
- Video Puts Tesla In PR Hot SeatElon Musk is facing a Steve Jobs moment in the wake ...
- New Truvia Campaign Includes Money-Back GuaranteeThe campaign asks consumers to share how and when they made t ...
- Barilla Starts Damage Control After Chairman's Remarks On GaysThe world's largest pasta brand, Barilla, is trying to do damage contr ...
- When Clients/Prospects Believe In You When a client or prospect asks for something, the agency -- wheth ...
- Mallomars Marks 100th With Social UGC, SweepsFans of the marshmallow creme cookies are being invited to share the ...
- Wild Pitches, Autumn EditionWild Pitches is about those who make zero effort to match t ...
- Mrs. Dash Targets Young FamiliesNo-salt seasonings brand Mrs. Dash is employing sampling at football games a ...
- How PR Can Use RTB"The convergence of real-time bidding and public relations is inevitable," according ...
- 'Rolling Stone''s Cover Gathers No MossGeorge Lois, the ad guy and former Esquire art director, has add ...
- SeaWorld Roils The Waters With PR CampaignAllowing that close contact with killer whales is a highly calculated ris ...
- Wendy's Uses Tweets In Songs; Taps Nick LacheyNow that the burger, which features a soft-pretzel bun, is being official ...
- Those Who Can, Do -- Those Who Can't, P.R.I am constantly amazed at how many brand marketers have VERY differe ...
- Citgo 'Fueling Good' On SocialThe social media component includes Citgo's Facebook page, Twitter, YouTube, Instagram a ...
- Rawleigh Warner Jr., 92, Redefined Corporate PR At MobilThere may be a few exceptions but most CEOs would like the ...
- PR Headache For 7-ElevenAccording to YouGov BrandIndex, consumer sentiment about c-store chain 7-Eleven has plummet ...
- It's Summertime And The Marketing Is Easier With Public RelationsAll businesses that are serious about growth should establish a budget f ...
- Marketing's Role In Boston Market's Rib SuccessThe major success of Boston Market's St. Louis Style ribs obviously reflec ...
- Kelley Blue Book Partners With Quaker StateA PR initiative that Quaker State and Kelley Blue Book will ...
- 'Dumb Ways To Die' Is Charmingly GruesomeIt's hummable, shareable, and even snack-able, if you like cute, candy-colored animat ...
- Impatiens Face Mildew And Communication CrisesPity the impatiens, which used to radiate everywhere this time of ye ...
- Sunken Cake - The Amy's Baking Company RecipeBy now, you may have heard the story about the Scottsdale, Ariz ...
