- Public Relations Is A Powerful Tool To Educate, Engage Patients
Marketing: Health, Rob Eiseman - Tuesday, March 18, 2014
As pharmaceutical and biotech companies compete for the hearts and minds ...
- Ogilvy Retains AOR For Mazatlan Hotels
MAD, Larissa Faw - Wednesday, March 12, 2014
It's a challenging assignment--the Mexican resort area has been plagued with dr ...
- Search Firm Didit Acquires New York's LVM Group
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 27, 2014
In what seems like an unlikely match at first glance, digital marketi ...
- Google Voice Search In Chrome Goes One-Button Hands Free
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 27, 2014
Google has turned Chrome hands free by allowing Chrome users to s ...
- Universal Truth
MediaPost Weekend, Joe Mandese - Sunday, February 23, 2014
What's the biggest social network in the world? Careful, it's a tri ...
- Fictional Ewings Make Jump Into Real World
Marketing Daily, Aaron Baar - Friday, February 14, 2014
"We wanted to bring Season Three back in a big way, a ...
- Yoplait Greek Opts For Taste-Off Strategy
Marketing Daily, Karlene Lukovitz - Thursday, February 13, 2014
Instead of trying to go head-to-head in the Super Bowl arena, Gener ...
- Graco, Feds In Rare Public Dispute Over Recall
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 12, 2014
Graco has announced a recall of 3.7 million child car seats becau ...
- Paid. Owned. Urned.
Garfield at Large, Bob Garfield - Monday, February 10, 2014
When good people die young, we mere mortals are hard pressed ...
- Do You Have What It Takes To Be Yahoo's Next Ad Guru?
Mediapsssst, Richard Whitman - Sunday, January 19, 2014
Here's a list of ad pros one writer thinks might fit t ...
- Publicis Groupe Buys DC-based Qorvis
MAD, Steve McClellan - Friday, January 10, 2014
The acquired company will become part of Publicis Groupe subsidiary MSLGroup. It ...
- Jamba Juice Taps Finn For Comms
MAD, Karl Greenberg - Monday, January 13, 2014
Jamba Juice has named Finn Partners as public relations and social med ...
- Christie's Lessons In Bridging A Credibility Gap
Marketing Daily - Top of the News, Thom Forbes - Friday, January 10, 2014
Brand Chris Christie's routine commute to a presidential ticket has become ensnarl ...
- JetBlue Passengers Wail The Blues, Again
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 7, 2014
Haven't we been down this runway before? The weather gets bad, JetBl ...
- Edelman Thinks PR Can Take Over Madison Ave
Mediapsssst, Richard Whitman - Monday, January 6, 2014
CEO Richard Edelman says PR is a 24/7 business and thus qualifi ...
- Public Relations Resolutions For 2014
Marketing Daily, Len Stein - Thursday, December 19, 2013
As 2013 comes speeding to a close, it's time for public relatio ...
- The Melting Pot Stretches Marketing Budget
Marketing Daily, Karlene Lukovitz - Monday, December 9, 2013
In late February, fondue specialist The Melting Pot introduced a new me ...
- New York's SIX 22 Wins This Month's Idiotic Press Release Award
Mediapsssst, Richard Whitman - Thursday, December 5, 2013
The missive gets big points for making the CEO look like ...
- Of Drones And Taxes And Online Sales
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 3, 2013
On a day when the anti-dronecraft missiles were firing fast and furio ...
- Agency Exec Engler Joins Edelman
MAD, Steve McClellan - Monday, December 2, 2013
Glenn Engler has been named global chief of staff and director ...
- Chris Paul's Move To Edelman Is 'Blurred Lines' -- Digital Media Version
Social Media Insider, Catharine P. Taylor - Monday, November 25, 2013
You may have noticed that I don't spend much time in th ...
- Editor: Press/PR Relationship Even More Fraught Today
Around the Net In Media, Phyllis Fine - Thursday, November 21, 2013
Women's Wear Daily Executive Editor Bridget Foley writes a fascinating behind-the-scenes pie ...
- Cap One 360 Uses Spending Season To Talk Saving
Marketing Daily, Aaron Baar - Monday, November 18, 2013
Via a social media and digital promotion, the company is encouraging consume ...
- Grey Loses Account It Had For 24 Years
Mediapsssst, Richard Whitman - Wednesday, November 13, 2013
That's about the average age of a digital agency employee isn't i ...
- CEOpen Mouth, Remove Foot
Garfield at Large, Bob Garfield - Monday, November 11, 2013
Not for no reason, corporate managers are terrified of social media. De ...
- AMEX, NBA Explore 'Off the Court' Passions
Marketing Daily, Aaron Baar - Thursday, November 7, 2013
Called "Off the Court," the new online experience will feature live vid ...
- Philly Cream Cheese Shifts To Digital Holiday Focus
Marketing Daily, Karlene Lukovitz - Thursday, November 7, 2013
This year, the digital hub will be supported by print ads, alo ...
- Barilla Planning 'Inclusive' New Ad Campaign
Raw, Karlene Lukovitz - Friday, November 8, 2013
Italian pasta maker Barilla is taking steps to limit damage to i ...
- Goodyear Straps On Skis With USSA
Marketing Daily, Karl Greenberg - Tuesday, November 5, 2013
The Goodyear Tire & Rubber Company has signed up a sponsorship de ...
- Sheer Wear And Tear For Lululemon PR
Marketing Daily - Top of the News, Thom Forbes - Monday, November 4, 2013
A firestorm of fresh complaints on Lululemon's Facebook page and website abo ...