- Horizon Media, DDB NY, Quinn Work To Save Elephants
MAD, Larissa Faw - Friday, August 15, 2014
The Wildlife Conservation Society (WCS) is forming a new team to he ...
- Pay for Placement? Fat Chance
Online Media Daily, George Simpson - Thursday, August 14, 2014
Coming from a magazine background and working with scores of reporters w ...
- MDC Partners Acquires Majority of Hunter PR
MAD, Larissa Faw - Wednesday, August 13, 2014
The shop, which counts among its clients Kraft Foods, E&J Gallo Wine ...
- Omnicom's DAS Acquires Piece Of Brazil's In Press
MAD, Larissa Faw - Monday, July 21, 2014
With the acquisition Omnicom continues to expand its footprint in Brazil, se ...
- Heineken Light Tastes Great, But Not On TV
Marketing Daily, Aaron Baar - Thursday, July 17, 2014
Heineken takes direct aim at the regulations placed on beer advertising wi ...
- Sesame Street's Letters Of The Day: A&G
MAD, Larissa Faw - Wednesday, July 16, 2014
Sesame Workshop, the nonprofit firm behind Sesame Street has named Allen &am ...
- The Comedy Campaign: Marketing Brands With Humor And Hubris
Marketing: Entertainment, Alison Hill - Thursday, July 17, 2014
You might know Mark Malkoff as the guy who visited and consum ...
- Havas Launches Climate Change Group
MAD, Larissa Faw - Tuesday, July 8, 2014
Havas PR is launching Havas Worldwide Climate Practice to provide strategic consultin ...
- Publicis Groupe Acquires Salterbaxter
MAD, Larissa Faw - Thursday, July 3, 2014
The deal is the second acquisition that Publicis Groupe made this wee ...
- T-Mobile Gets An FTC Damning For Cramming
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 2, 2014
T-Mobile CEO John Legere reacted to charges by the feds yesterday th ...
- RCA Courts Aereo Customers
Marketing Daily, Aaron Baar - Monday, June 30, 2014
"We do believe there's a tremendous amount of opportunity. With all ...
- MDC Taps Michael Bassik To Lead Digital And Work With Its PR Group
MAD, Larissa Faw - Thursday, June 5, 2014
Bassik joins the holding company from a CEO position at a Burston-Marstell ...
- Was Shutterfly's 'Oops' Response Picture-Perfect Or Out-Of-Focus?
Email Insider, Loren McDonald - Thursday, May 29, 2014
Are you a Shutterfly email subscriber who received the online photo service ...
- Ad Council Raises Funds Via Charitybuzz
MAD, Steve McClellan - Wednesday, May 21, 2014
Charitybuzz is auctioning off a lunch with Richard Edelman, head of t ...
- Fruit Vines Bites Launch Uses TV, Mobile Tour, Social
Marketing Daily, Karlene Lukovitz - Wednesday, May 21, 2014
The campaign also includes a mobile sampling tour, in partnership with C ...
- Employment Site Indeed Launches First Global Campaign
MAD, Larissa Faw - Tuesday, May 20, 2014
Mullen serves as lead strategic and creative agency with media duties l ...
- GM Brings Back Cervone To Head PR
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 20, 2014
It's not often that you see the hiring of a PR pers ...
- Farmland Launches Bacon Club, Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 16, 2014
The site also features several videos created as part of a ne ...
- A Word On Words: Think Before You Write!
Marketing: Entertainment, Alison Hill - Friday, May 16, 2014
At the beginning of my career in PR, I had two boss ...
- The AOR Model Might Be Dying - But Here's Why It Shouldn't
Mediapsssst, Richard Whitman - Tuesday, April 15, 2014
The agency of record is the best model, and brands who sh ...
- Turbulent Tweets Rock American, US Airways
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 15, 2014
The social media skies have been anything but friendly for American Airlin ...
- L'Oreal Paris Launches Melanoma Awareness Campaign
Marketing Daily, Karl Greenberg - Thursday, April 10, 2014
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keato ...
- Airheads Woos Millennials With New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 10, 2014
The creative focuses on relatable, funny "airhead moments" designed to resonate wi ...
- SodaStream Targets Ocean Pollution, With Light Touch
Marketing Daily, Karlene Lukovitz - Wednesday, April 9, 2014
The aim is very much in earnest: To encourage consumers around t ...
- PR Wild Pitches - Spring 2014 Edition
Garfield at Large, Bob Garfield - Wednesday, April 9, 2014
When people talk about the dystopian aspects of the Internet, they g ...
- MDC's Veritas Forms Hybrid PR/Ad Unit
MAD, Larissa Faw - Thursday, April 3, 2014
Called the Growth & Innovation Lab, the new unit serves as t ...
- It's Time Brands Got Out There And Offended A Few People
Around the Net In MAD London, Sean Hargrave - Thursday, April 3, 2014
Brands need to more brave in courting controversy. Graham Goodkind, founder ...
- 'Ronald McDonalds' Endorse Taco Bell Breakfast Menu
Marketing Daily, Karlene Lukovitz - Thursday, March 27, 2014
Voiceovers set up the joke with statements like, "You will never gue ...
- GM Moving Fast To Fix Problem, Perception
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2014
Alec Gutierrez, senior market analyst of Automotive Insights at KBB.com, says ...
- Totaling Up The Value of PR
Marketing: Entertainment, Alison Hill - Thursday, March 20, 2014
Over the years, I've been asked by numerous entertainment clients to provi ...