- P.R. Wild Pitches, Spring Edition
Garfield at Large, Bob Garfield - Monday, March 30, 2015
Tra la, tra la. Spring is here! And with it, daffodils a ...
- Tostitos Offering Dip Freebie To Folks Named Chip
Marketing Daily, Karlene Lukovitz - Thursday, March 19, 2015
The Frito-Lay brand is inviting Chips to visit www.EveryChipGetsADip.com between March ...
- Gevalia Jumps On Hot Trends With Iced Coffee With Almond Milk
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2015
Gevalia is kicking off the launch with samples offered at "interactive i ...
- 3 Musketeers Characters Are Back For National Video-Driven Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
The "Why 3?" campaign is built around four humorous videos answering th ...
- Poll Results: Get Over Being Hated By The Public
Online Media Daily, George Simpson - Thursday, March 5, 2015
The other day I was reading a byliner in The Guardian abo ...
- Fiji Water Launches Its First Television Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
The campaign was developed by FireStation, the in-house ad agency of Stewa ...
- Vistaprint Sells Business Cards With Emotion
Marketing Daily, Aaron Baar - Friday, February 6, 2015
"We've come to truly understand our customers," Bridget O'Brien, Vistaprint's VP ...
- The Media, The Message: Communicating In Or Out Of A Crisis
Marketing: Entertainment, Alison Hill - Thursday, February 5, 2015
Hundreds of print, online, and broadcast stories have been filed about t ...
- Weber Shandwick Moves Further Into Traditional Ad Agency Space
Mediapsssst, Richard Whitman - Sunday, January 18, 2015
Weber Shandwick is continuing its foray into in areas previously handled on ...
- Pizza Hut, MillerCoors Launching Gluten-Free Offerings
Marketing Daily, Karlene Lukovitz - Thursday, January 15, 2015
Marketing for the gluten-free launch will include public relations, promotion on Piz ...
- Resolutions - 'That's Entertainment' Edition
Marketing: Entertainment, Alison Hill - Friday, January 2, 2015
New Year's resolutions tend to be super-personal. I mean, obviously. We crea ...
- PR Planning For The New Year
Engage:Moms, Patti Minglin - Friday, December 26, 2014
In January 2011, I ran my first half marathon. Six months pri ...
- Checking In With The Bureau Of Integration
Marketing Insider: Cross-Channel, Steve Smith - Saturday, December 20, 2014
We talk a good game about wanting to create more holistic effor ...
- What Does Jason Vines Drive?
Marketing: Automotive, Karl Greenberg - Tuesday, December 9, 2014
"It's simple. Whatever you do, don't blame the customer." Those were sa ...
- Walmart To Edit Ad After 'I Can't Breathe' Coincidence
Marketing Daily, Sarah Mahoney - Saturday, December 6, 2014
Deisha Barnett, a spokeswoman for the Bentonville, Ark.-based retailer, says the ...
- When The Student Becomes The Teacher
Marketing: Entertainment, Alison Hill - Thursday, December 4, 2014
One of the joys of teaching a college course is the chan ...
- PR: Its Own Worst Enemy
Online Media Daily, George Simpson - Thursday, November 20, 2014
It has been a bad week for PR. Not that PR h ...
- Horizon, MWW Give Back To Give Local America
MAD, Larissa Faw - Thursday, November 6, 2014
Last year, online fundraising platform Kimbia's first national crowdfunding event, Give Loc ...
- IPG's DeVries Taps Rival Fleishman's Heidi Hovland As CEO
MAD, Steve McClellan - Monday, November 3, 2014
Interpublic's PR shop DeVries Global has appointed Heidi Hovland as its n ...
- Rooting All Our Metaphors In The Language Of Nature
Online Media Daily, George Simpson - Friday, October 17, 2014
In a column earlier this week, the ever-thoughtful and interesting Doug Weav ...
- Industry Vet Alan Sartirana Launches Anthemic Agency
MAD, Larissa Faw - Tuesday, October 14, 2014
Headquartered in Los Angeles, Anthemic employs a collective of 20 including marketer ...
- IPG's PR Shop Weber Shandwick Launches A Full-Service Ad Agency
MAD, Steve McClellan - Wednesday, October 8, 2014
The move marks a continued blurring of the lines between traditional ...
- Ad Agencies Are Losing Their Balls To PR Shops: Will They Get Sliced by Weber's 'Sawmill'?
Mediapsssst, Richard Whitman - Wednesday, October 8, 2014
Running an advertising agency these days is like partaking in a ga ...
- Edelman And UTA Form New Experiential And Content Marketing Agency
MAD, Steve McClellan - Tuesday, October 7, 2014
The venture will combine the assets of Edelman content and experiential subsidia ...
- More Companies Monitoring Social Media for Adverse PR
The Social Graf, Erik Sass - Tuesday, September 23, 2014
The proportion of corporate directors who say their companies are monitoring soci ...
- NFL Scrambles As Pressure Mounts
Marketing Daily - Top of the News, Thom Forbes - Friday, September 12, 2014
As disenchanted fans and committed critics alike excoriate the National Football Leag ...
- Bimbo Bakeries Seek America's Best Sandwich
MAD, Larissa Faw - Wednesday, August 20, 2014
The company decided to create a recipe contest as a way ...
- Statements Of Fact
Marketing: Entertainment, Alison Hill - Thursday, August 21, 2014
How celebrities can do a good job at delivering bad news. ...
- Uber Hires Ex-Obama Campaign Strategist Plouffe To Be Its Lead Storyteller
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 20, 2014
With the taxi industry set up as "the incumbent candidate," former Oba ...
- Panasonic Turns IT-Guy Into Planet-Saving Hero
Marketing Daily, Aaron Baar - Tuesday, August 19, 2014
Panasonic is creating a limited-edition comic book series about a group ...