• by Richard Whitman , Columnist, January 18, 2015

Weber Shandwick is continuing its foray into in areas previously handled only by advertising agencies. Over the past several years, the previously PR-only agency has expanded into social, digital and broader marketing areas. It has also launched a division called Sawmill, which aims to offer brands full-service marketing strategies.

Most recently the agency picked up the Sealed Air Corporation account. The brand is a global food safety and security, facility hygiene and product protection company. Weber Shandwick will lead the brand's advertising, digital, social media, public relations, experiential marketing and design strategies.

Of choosing Weber Shandwick, Sealed Air VP of Corporate Communications Jim Whaley said: "The team at Weber Shandwick is unwavering in its commitment to bold, brave ideas. Their global capabilities in public relations, advertising and digital media make them uniquely equipped to bring innovative, integrated solutions to what we're trying to achieve. We are excited to partner with them to write the next chapter in Sealed Air's transformation to a leading provider of sustainable solutions that help drive our customers' businesses forward."