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How PR Can Use RTB

  • B&T, Monday, August 19, 2013 12:49 PM

"The convergence of real-time bidding and public relations is inevitable," according to aimClear founder Marty Weintraub. In an article posted today on B&T, Weintraub reportedly said that PR "can use data via DSPs or exchanges to brand at scale with much greater granularity" than before.

Read the whole story at B&T »

1 comment about "How PR Can Use RTB".
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  1. Tyler Loechner from MediaPost, August 19, 2013 at 1:08 p.m.

    http://www.bandt.com.au/news/marketing/the-future-of-pr-and-rtb

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About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.