- B&T, Monday, August 19, 2013 12:49 PM
"The convergence of real-time bidding and public relations is inevitable," according to aimClear founder Marty Weintraub. In an article posted today on B&T, Weintraub reportedly said
that PR "can use data via DSPs or exchanges to brand at scale with much greater granularity" than before.
Read the whole story at B&T »