"You've crafted a cogent, concise statement about your company. It's ready to go -- until, of course, you get 'help' from other departments. Hang on tight; this will NOT be pretty."
So begins
Clare Lynch's witty, instructional piece on the "bizarrely evasive style" standard to business English -- like substituting "right-sized" for "downsized."
This post is on ragan.com, which
provides "news and ideas for communicators" -- which could mean anybody who has to do any business writing at all, though it's targeted mostly toward marketing/PR folks.
Lots of good stuff
here, including a timely piece on how
"Netflix botches delivery-not of its
movies, but its price-hike notice."
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Read the whole story at Ragan.com »