- Denny's AARP Pact Is Generating Results
Marketing Daily, Karlene Lukovitz - Wednesday, June 16, 2010
Denny's promoted the deal offers with a full-page, four-color ad in t ...
- Cernium: "Eye Think," Therefore I'm Better
Marketing Daily, - Tuesday, June 15, 2010
The company's new "Eye Think" campaign asserts that the product senses wh ...
- Can Infiniti Become A Tier I Luxury Brand?
Marketing Daily, Cameron McNaughton - Tuesday, June 15, 2010
"Brush-Stroke" re-establishes the brand's Japanese performance roots. It is on strategy f ...
- Arnold To Reposition 'National Journal'
MediaDailyNews, David Goetzl - Monday, June 14, 2010
With Politico.com apparently leading the pack among publications targeting the inside-the-Beltway crow ...
- Lauren Unveils New Scent For Young Men
Marketing Daily, - Friday, June 11, 2010
"This is one of our biggest investments ever for a men's brand ...
- KeyBank Offers IPod Touch To New Customers
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2010
"By providing a premium that's out of the ordinary, we have establish ...
- Hyundai Launches FIFA 'Loyalty' Campaign
Marketing Daily, - Thursday, June 10, 2010
The campaign's TV spots run in coverage on ABC, ESPN and ESPN ...
- Macy's Braces For Smurfy Holidays
Marketing Daily, - Monday, June 7, 2010
Bring on the blue: Macy's has tapped the Smurfs as its holid ...
- DirecTV Promotes Whole-Home DVR
Marketing Daily, - Monday, June 7, 2010
DirecTV will promote its new Whole-Home DVR service, which will allow custome ...
- Bermuda Leverages Proximity To East Coast
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
"We're extremely focused on the New York market and cosmopolitan travelers fr ...
- Shangri-La Launches Global Ad Campaign
Marketing Daily, - Thursday, June 3, 2010
Created by Ogilvy & Mather, Hong Kong, the campaign is meant ...
- Ford Goes Urban With Fiesta Campaign
Marketing Daily, - Thursday, June 3, 2010
The effort, via UniWorld Group, Ford's African-American agency, includes a TV sp ...
- Sprint's Evo First 4G Smartphone On The Market
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
No. 3 wireless carrier Sprint last night launched a campaign for Ev ...
- Midas, 'Spin' 'Rock The Highway' With Promo
Marketing Daily, Tanya Gazdik - Wednesday, June 2, 2010
Midas is using in-store bay banners, displays and window clings to info ...
- New Belgium Fat Tire Ale 'Inserts' Fans In Print Ad
Marketing Daily, Karlene Lukovitz - Wednesday, June 2, 2010
Visitors touring the brewery are being invited to pose within a life-siz ...
- B2B Ad Revenues Drop Again in 1Q
MediaDailyNews, Erik Sass - Wednesday, June 2, 2010
According to the latest figures from American Business Media, B2B print ...
- Toys 'R' Us Boutiques Promote 'Toy Story 3'
Marketing Daily, Karl Greenberg - Tuesday, June 1, 2010
The flagship store in New York's Times Square will include a walk- ...
- HSBC Launches New York Effort
Marketing Daily, - Tuesday, June 1, 2010
The spots, created by J. Walter Thompson, leverage the company's global campai ...
- Digitize Me: iPad Passes 2 Million Sales
MediaDailyNews, Erik Sass - Tuesday, June 1, 2010
The iPad craze has legs, judging by continuing brisk sales in M ...
- Kraft Wants To Turn Mac & Cheese Into A Family Food
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
In a new campaign from a new agency, Kraft Macaroni and Chee ...
- Zinio Introduces Bundling for Print, Digital Subs
MediaDailyNews, Erik Sass - Wednesday, May 26, 2010
Zinio, which creates and distributes digital editions for magazine publishers, has introduc ...
- Milagro Marketing 'Evolves' In First Consumer Push
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
Milagro super-premium tequila is targeting "urban expressive" consumers between the ages ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...
- Arm & Hammer Tells Pet Owners: 'Tag A Cat'
Marketing Daily, Tanya Gazdik - Thursday, May 20, 2010
To support the collaboration with the North Shore Animal League America, A ...
- Henkel Looks To Lock Down Brand Awareness
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Tim Ferguson, North American marketing director for Loctite, tells Marketing Daily th ...
- Beef Expands Message, In Time For Grilling Season
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2010
Moving toward Memorial Day, the Beef Council will heavy-up its effort, wi ...
- 'Big Deal' Ads Tout Ford's Small Fiesta
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebo ...
- Sharpie Uncaps 'Self-Expression' Effort
Marketing Daily, Karl Greenberg - Monday, May 17, 2010
This week, the company is launching a social-media leg on its SharpieUncapped.c ...
- Revlon Taps Kate Hudson For Its Almay Brand
Marketing Daily, - Thursday, May 13, 2010
Her first print and TV campaign is scheduled to break later th ...
- Sherwin-Williams Brings Color Chips To Life
Marketing Daily, Tanya Gazdik - Friday, May 14, 2010
Three 30-second television spots take viewers into landscapes and cityscapes bursting wi ...