- New Lung Association PSAs Focus On Action
Marketing Daily, Aaron Baar - Thursday, May 13, 2010
The television, radio, print and out-of-home campaign goes about the difficult ta ...
- Canadian Club Revives 'Hide A Case' Campaign
Marketing Daily, Tanya Gazdik - Wednesday, May 12, 2010
"Cases hidden on top of mountains, planted on exotic islands and buri ...
- Citizens Campaign Includes New Tagline
Marketing Daily, Tanya Gazdik - Tuesday, May 11, 2010
The spots show Citizens employees talking about their roles in the communi ...
- Acura Effort Says Luxury Can Be Sensible
Marketing Daily, Karl Greenberg - Tuesday, May 11, 2010
Susie Rossick, Acura's manager of national advertising, says the effort was wr ...
- Macy's Presents Self As Tourist Destination
Marketing Daily, Karl Greenberg - Monday, May 10, 2010
"We have always had visitor services at these stores, but now ha ...
- Lennox Campaign Touts Solar Air Conditioning
Marketing Daily, Sarah Mahoney - Friday, May 7, 2010
"Now, consumers are solely focused on the efficiency story, which had ...
- LG Uses Film Sponsorship To Tout New Phone
Marketing Daily, Aaron Baar - Saturday, May 8, 2010
Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicat ...
- Macy's Launches 'Sex and the City 2' Promotion
Marketing Daily, - Tuesday, May 4, 2010
Macy's will offer a limited edition make-up brush set, and run ...
- U.S. Trust Asks 'What Is Worth?'
Marketing Daily, Tanya Gazdik - Tuesday, May 4, 2010
The campaign is aimed at "ultra high net worth individuals and famili ...
- Al Fresco Markets 'Refreshed' Brand Image
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
Al Fresco, the country's leading all-natural chicken sausage, has updated its lo ...
- Proactiv Launches An Image Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
If you've ever had a teen with a burgeoning pimple, you kn ...
- Augmented Reality Extends Hotels.com's TV Effort
Marketing Daily, Aaron Baar - Monday, May 3, 2010
Hotels.com will begin promoting the augmented reality technology through a print advertisi ...
- Ford Talks Muscle, Mileage For '11 Mustang
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
The :30 TV ads also showcase a limited-edition version of the ca ...
- Bosch Is All Lit Up With New Campaign
Marketing Daily, Karl Greenberg - Friday, April 30, 2010
Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsport ...
- Holiday Inn Launching Global $100 Million 'Stay You' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
It seems like forever ago since Holiday Inn announced a general spruce- ...
- Western Union Effort Urges Cash Gifts For Mom
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2010
Themed "Return the love," the national effort includes partnerships with Grammy Award-winni ...
- Sony Kicks Off Campaign Featuring Star Products And Celebs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Sony's year-long, star-studded, $100-million-plus TV, print and digital ad campaign kicks o ...
- Infiniti Targets Adventurous With Sensual Series
Marketing Daily, Karl Greenberg - Friday, April 16, 2010
Invitees are not culled from the lists of current Infiniti owners, b ...
- Schwinn Pops Kickstand On $5 Million Campaign
Marketing Daily, Karl Greenberg - Thursday, April 15, 2010
Andy Coccari, CMO of Dorel's Cycling Sports Group division, tells
Marketing Daily- Toyota Reaches Back To Pitch Avalon Sedan
Marketing Daily, Karl Greenberg - Monday, April 12, 2010
The effort uses fonts, voices, styles and sets reminiscent of the ti ...
- Bacardi Variety Leverages Facebook, Mobile
Marketing Daily, Karlene Lukovitz - Monday, April 12, 2010
The integrated campaign for Torched Cherry, which combines the flavors of Barbad ...
- Ford Intros Integrated Push For F-Series
Marketing Daily, Karl Greenberg - Thursday, April 8, 2010
A new series, which still features Mike Rowe, star of cable sh ...
- Beam Global's Effen Vodka Gets Provocative
Marketing Daily, Karlene Lukovitz - Wednesday, April 7, 2010
The tongue-in-cheek campaign plays on the name for decidedly suggestive, risqué effec ...
- National Car Rental Seeks To Elevate Brand
Marketing Daily, Tanya Gazdik - Wednesday, April 7, 2010
"Under new ownership for nearly three years now, the National brand ...
- Home Front: Hearst Names 3 Top Editors
MediaDailyNews, Erik Sass - Tuesday, April 6, 2010
Hearst Magazines has named three new editors in chief to lead thr ...
- Kraft Launches Big Push For Velveeta Shells & Cheese
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 1, 2010
Country singer Rodney Atkins touts one of the benefits of Velveeta Shel ...
- Contestants Challenged To Redesign Scion
Marketing Daily, Tanya Gazdik - Wednesday, March 31, 2010
The primary objective of the campaign is to connect with the trendsettin ...
- Chrysler Ads Reinforce Ram As Fourth Brand
Marketing Daily, Karl Greenberg - Thursday, March 25, 2010
A spokesperson says it made sense to devote the big media gu ...
- Sharp Campaign Urges, 'You Have To See It, To See It'
Marketing Daily, Aaron Baar - Friday, March 19, 2010
In addition to TV spots airing on national broadcast and cable network ...
- MRI Signs More Clients For AdMeasure
MediaDailyNews, Erik Sass - Monday, March 15, 2010
After a slow-ish start, Mediamark Research & Intelligence's comprehensive advertising measurement servi ...